Car Price Secrets

The Secrets to Your Lowest Possible Price on a New Car

Did You Know Every New Car Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!

Gina L.
Los Angeles, CA

Over the past month, we helped 97,584 new car buyers find their perfect car!

Explore Makes

Acura

The luxury division of Honda, Acura offers a five-car lineup of sedans and crossovers. Their combination of Honda reliability with high-quality materials and cabins loaded with standard features is hard to beat.

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Audi

Known for its four-ring logo and sharp, minimalistic designs, the German luxury automaker offers a full lineup of cars and SUVs of all sizes, from the ultra-luxurious S8 sedan to the bite-sized Q3 crossover.

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BMW

BMW has one of the largest fleets of vehicles in a wide range of sizes and body types, from convertibles to SUVs. It focuses on performance and is fittingly home to the legendary M performance division.

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Buick

Part of General Motors, Buicks can easily be identified by their signature portholes which can be found on all of their models, including the tiny Encore, one of the most unique SUVs on the road today.

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Cadillac

The luxury division of GM was traditionally known for making comfortable cruisers, but Cadillac has changed gears with a new focus on performance and design with the introduction of cars like the CTS and ATS.

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Chevrolet

The largest of GM's four divisions offers a diverse lineup from tiny sedans to giant heavy duty pickup trucks. Chevy is also home to two American muscle car legends: the Camaro and Corvette.

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Chrysler

With a tidy, four-vehicle lineup that includes three sedans and a minivan, Chrysler offers near luxury levels of comfort and brash styling — especially on the 300 sedan, its most recognizable model.

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Dodge

Dodge remains the home for American muscle and retro styling, with cars like the Charger and Challenger which combine the latest in technology and comfort with rear-wheel drive for tire shredding fun.

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FIAT

Gone from U.S. shores for more than two decades, the Italian automaker returned to America with the tiny 500 microcar in 2010. It now offers several varieties of the 500, including an emissions-free electric version.

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Ford

The "Blue Oval" made the first mass produced car, the Model T, and is now one of the largest carmakers in the world. Its F-series pickup trucks have been the best-selling vehicles in America for over 30 years.

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Genesis

Genesis is the luxury division of the Hyundai Motor Company. Earning a great reputation on value and warranty for all its vehicles, the Korean automaker is now targeting the luxury car companies on style and classiness.

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GMC

GMC is the heavy-duty branch of GM, with a lineup full of SUVs, trucks, and work vans. GMC vehicles also offer better materials and features than their Chevrolet counterparts, with upscale cabins and bolder styling.

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Honda

Renowned for the reliability and value of its vehicles, Honda also keeps a close eye on safety — all of the vehicles in the Japanese automaker's lineup now come with a standard rearview camera.

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Hyundai

Hyundai offers one of the best warranties in the business (10 year/100,000 mile powertrain warranty) and has extensively overhauled many of its vehicles recently, giving them modern styling and even more standard equipment.

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Infiniti

Nissan's luxury division focuses on performance and driver enjoyment. Infiniti renamed all of its vehicles recently to make them simpler to understand: passenger cars get a Q, while SUVs feature a QX.

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Jaguar

British luxury meets high-performance in Jaguar's four-car lineup, ranging from the high-performance F-TYPE coupe and roadster to the ultra-sleek XJ flagship sedan, which has an interior fit for a queen.

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Jeep

Synonymous with off-road capability, Jeeps are known for their ability to drive over (or through) anything to get you where you need to go, especially the iconic Wrangler and Wrangler Unlimited.

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Kia

Kia's lineup features some of the best values in all of automotive, with affordable vehicles that don't skimp on the standard features or modern styling, and one of the best warranties around.

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Land Rover

Land Rover features a lineup of SUVs designed to get you anywhere in elegant comfort and style, with richly-appointed cabins full of leather and technology riding on very capable four-wheel-drive platforms.

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Lexus

Toyota's luxury division is renowned for the reliability and quiet comfort of its cars. Lexus has also embraced hybrid technology in its lineup with vehicles like the CT 200h hatchback and RX 450h SUV.

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Lincoln

Ford's upscale marque offers a diverse lineup of passenger cars and SUVs that seek to provide luxury features at non-luxury prices. Lincoln vehicles can be easily identified by their large, split-wing front grilles.

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Mazda

The Japanese automaker places a heavy emphasis on the fun side of driving, making some of the most driver-friendly cars on the road today, including the iconic Miata roadster and the CX-5 compact crossover.

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Mercedes-Benz

German luxury epitomized, Mercedes-Benz doesn't just make comfortable cars — it also produces some of the safest vehicles on the road today and offers the latest advancements in safety technology and driver aids.

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MINI

Quintessentially British, MINIs come with a unique style and feel all their own. Since its return to American shores, MINI's lineup has expanded to include a crossover and the cargo-friendly Clubman as well.

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Mitsubishi

The smallest of the Japanese automakers still on American shores, Mitsubishi's lineup has shrunk over the past few years but still includes one of the most affordable new cars anywhere — the Mirage, which starts at under $13,000.

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Nissan

Nissan is the Japanese company that takes the most risks with its styling. It offers a full range of vehicles, from the affordable Versa sedan and hatchback to the versatile Pathfinder three-row crossover.

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Porsche

Porsche is most known for its sports cars, which are exceptional, but the German automaker from Stuttgart also offers a high-performance sedan and two SUVs to keep up with the times.

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RAM

Specializing in work vehicles, RAM broke off from Dodge and is the home to Chrysler's lineup of work vans and pickup trucks. They come in a variety of sizes and capabilities, enough to handle any job thrown at them.

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smart

smart only makes one car, the diminutive fortwo, which is designed to thrive in urban environments. There is no parking space too small or alleyway too narrow for the fortwo.

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Subaru

Known for safety and reliability, Subaru is the only automaker to offer standard all-wheel drive on each vehicle it sells. Impressively, every car in its lineup is an IIHS Top Safety Pick award winner.

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Toyota

Now one of the largest carmakers on the planet, Toyota helped to put hybrid cars into the mainstream and continues to lead the way for alternative fuels like hydrogen. And remember — reliability is spelled T-o-y-o-t-a.

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Volkswagen

The only non-luxury German automaker currently in the United States, Volkswagen offers German engineering at affordable prices. It also produces the fun-to-drive Golf and GTI, two of the best small cars on the market.

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Volvo

Volvo's ambitious goal is to have zero fatalities in their vehicles by 2020, a fitting vision for a company that puts safety first. Its cars also feature premium cabin materials and understated Swedish styling.

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Car Buying Secrets

Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.

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