The Secrets to Your Lowest Possible Price on a New Car

McAfee Secure sites help keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams

Did You Know Every New Car Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month we helped 97,584 new car buyers find their perfect car!


I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2014 Ford F-150 Overview

Price Range: $25,025 to $54,410

Your Price: Ask Us


There’s a lot of noise out there about pickup trucks, but the 2014 Ford F-150 can make one boast that no other truck can match – it’s the best-selling pickup in America.

In fact, not only is the F-150 the best-selling pickup, it’s the flat out best-selling vehicle of any kind, a notable accomplishment. For 2014, the F-150 makes a few changes, including the addition of a new Tremor sport truck and some feature changes to XLT and above trims shown above. The Tremor is based off a regular-cab, short-wheelbase version of the F-150 and features the twin-turbo EcoBoost V-6 under the hood as well as some unique exterior styling details.

Last year, the F-150 restyled its exterior, with a brand new grille up front that has two prominent bars on work-truck models and a three-bar grille on higher-end trims. High-intensity discharge (HID) headlights are now available as an option, offering better visibility.

The F-150 is offered in no less than 10 distinct models and on top of that has several different cab and bed sizes. They range from the barebones, workmanlike XL to the posh, luxurious Platinum and Limited. There are regular, SuperCab, and four-door SuperCrew configurations, along with 5.5-, 6.5-, or 8-foot bed lengths.

There is also a wide range of available engines and a standard six-speed automatic transmission. The base engine is a 302-hp, 3.7-liter V-6, followed by a 360-hp, 5.0-liter V-8 that also produces 380 pounds-feet of torque. These are followed by a twin-turbo, 3.5-liter EcoBoost V-6 that delivers 365-hp and 420 pounds-feet of torque, along with great efficiency that doesn’t sacrifice power. Topping things off is a massive 411-hp, 6.2-liter V-8 that outputs 434 pounds-feet of torque. An electronic locking rear differential and a towing package are optional.

Inside, the 2014 F-150 seats up to six passengers depending on cabin/seating choices. Lower trims get a 4.2-inch LCD that contains the stereo and climate controls, while uplevel trims get a larger 8-inch touchscreen that dominates the center console. The MyFord Touch system allows you to interact with the vehicle using touch sensitive controls and voice commands. It has been updated to improve usability and intuitiveness.

Standard safety features include antilock brakes, an electronic stability system with Roll Stability and Trailer Sway Control, and front, front side-impact, and side curtain airbags.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
to Top
Close window
Why Enter My ZIP Code?

We use your ZIP code to find accredited dealers in your area who will quote you their best internet price.