Did You Know Every New Wagon Has a Secret Price?
...It's the low price you'll never see published in the paper...
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2012 Kia Soul Overview

Price Range: $13,900 to $19,600

Your Price: Ask Us

Just two years after its debut, the 2012 Kia Soul gets a refresh for the new model year and remains one of the best bargains in all of the automotive industry.

The Soul keeps the boxy shape that it came with in 2010 and though its look is rather unique it also offers plenty of utility, with 19.3 cubic feet of space behind the second row, which expands to 53.4 cubic feet when the standard 60/40 split-folding rear seats are stowed. Another interesting thing to note about the Soul, it's tall roofline actually slants up as you look forward, which means that if you're sitting in the back you feel like you have a ton of headroom because of all the space up high in front of you. Up front the Soul for 2012 features new headlights and a new front bumper, and in the rear the LED taillights crawl up the sides of the liftgate.

However, the real excitement for 2012 Soul comes in the form of a pair of new engine options, each of which have more power and are also more efficient than the engines they replace. The base engine is now a 138-horsepower, 1.6-liter four-cylinder that comes with the base trim, while Plus and Exclaim trims feature a bigger 164-horsepower, 2.0-liter four-cylinder. Transmission options are new as well, a six-speed manual and a six-speed automatic which is standard on every trim except the base.

As previously mentioned, the Soul’s fuel economy has also improved – 27/35 mpg city/highway for the base engine, and 26/34 mpg for the larger engine.

Inside, the 2012 Soul features seating for up to five passengers and really impressive interior quality for a car at this price point. We had the chance to get up close and personal with the refreshed Soul recently and came away pleasantly surprised at the fit and finish you find in the Soul. There are also some nice small details to be found in the cabin, especially around the center console and the detailing you find in the door panels and on the seats.

There are also plenty of standard features, including air conditioning, power windows and locks, USB and auxiliary audio inputs, and Bluetooth® connectivity. The available premium package adds leather upholstery, heated front seats, automatic climate control, and a navigation system. Kia’s new Uvo infotainment system is also optional; Uvo works in conjunction with your smartphone and allows you to make calls and access your phone using voice commands. It will even read texts aloud to you.

The 2012 Soul also takes safety seriously as a recipient of the IIHS Top Safety Pick award. Standard safety features include four-wheel disc antilock brakes, an electronic stability system, and six airbags.

Add all of these things together and you can see why the 2012 Kia Soul just might be the best deal rolling around on four wheels.

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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