The Secrets to Your Lowest Possible Price on a New Car

Did You Know Every New Volkswagen Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

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New Volkswagen Vehicles Overview

Price Range (MSRP): $16,215 (Jetta) to $44,570 (Touareg)

Volkswagen’s extensive lineup returns for 2015, with a redesign to the popular Golf and GTI leading the way.

The pair gets a complete redesign for 2015; Volkswagen has given them new squared off styling, updated engines, and roomier interiors. Both are once again offered in two- and four-door hatchback body styles. The Golf’s engine choices include an ultra-efficient diesel engine that Volkswagen offers up and down its lineup, which pushes highway mpg all the way to 42. The performance oriented GTI adds a few unique styling cues and under the hood is a 210-hp, turbocharged four-cylinder. And Volkswagen also uses the Golf as a platform for its first all-electric car, the e-Golf.

The Beetle has been back long enough to be recognizable now, with the latest iteration of the four-seater has sharper lines and a flattened front hood which gives it a more aggressive look. There is room for four-passengers and diesel power is optional.

The Jetta returns along with the high performance GLI trim. There are now three versions of the Jetta for sale: Jetta, Jetta Sportwagen, and the efficient Jetta Hybrid. This compact boasts impressive flexibility thanks to its variety of powertrain choices, including a turbo-diesel and the aforementioned hybrid. For 2015 it gets some slight tweaks to the exterior styling which improves aerodynamics.

The midsize Passat is a family friendly sedan with great safety ratings; it received a Top Safety Pick+ award from the IIHS for its performance in crash testing.

Volkswagen also produces another pair of passenger cars that are more upscale and don’t really fit into traditional categories. One is the Eos hardtop convertible coupe which is great for cruising on sunny days. Second is the CC which features a coupe-like design but still has four doors. Its upscale interior and sporty ride give the CC a unique niche in the marketplace.

The Tiguan compact crossover SUV carries over, offering plenty of high-quality materials around which give the tiger/iguana (combine the two words to get the name Tiguan) a leg up on the competition when it comes to interior refinement.

Lastly, the larger Touareg is designed to compete with many of the luxury crossover SUVs on the market and gets a refresh for 2015 that includes updated exterior styling, added interior refinement, and new driving aides which help keep occupants even safer, such as lane keeping assist and autonomous emergency braking.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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