The Secrets to Your Lowest Possible Price on a New Car

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Did You Know Every New Toyota Yaris Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month we helped 97,584 new car buyers find their perfect car!

2014 Toyota Yaris
2014 Toyota Yaris

Price Range: $14,430 to $16,540

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2014 Toyota Yaris Overview

Price Range: $14,430 to $16,540

Your Price: Ask Us


Both the smallest and most affordable car in the Toyota lineup, the 2014 Yaris is an affordable sub-compact that competes in a growing segment against cars like the Ford Fiesta and Nissan Versa Note.

The Yaris got a redesign in 2012 that eliminated the sedan and instead leaves a pair of hatchback options, 3-door and 5-door (the rear hatch is counted as a door, do not ask us why). Three trim levels split up the features and price points: L, LE, and SE (the SE is only available as a 5-door).

Outside, the Yaris’ new design has held up well over the past several years. It is not as dramatic as some other automotive designs, but it looks sporty and has enough creases and sharpness to remain interesting visually. A large lower air intake dominates the front, where the pinched headlight clusters add sharpness to the hood. 15-inch wheels are standard, while a rear spoiler and power side mirrors are optional.

Under the hood, all 2014 Yaris models feature an economical 106-horsepower, 1.5-liter four-cylinder. Transmission options include a five-speed manual or four-speed automatic transmission. Expect to achieve 30/37 mpg city/highway with the manual (the automatic drops the highway number to 36 mpg).

The Yaris’ opts for a simply designed interior that we are actually big fans of. The dashboard has a long, lean look to it thanks to plastic pieces that run the width of it from the center console across the passenger side. Climate controls are large and easy to find and operate, sitting below the stereo. Standard features include air conditioning, power locks, and a CD stereo with iPod connectivity. Optional are a 60/40-split folding rear seat, steering-wheel audio controls, power windows, and Bluetooth connectivity.

Four-door versions of the Yaris won a Top Safety Pick award from the IIHS and got four out of five stars overall from the NHTSA. Standard safety features include nine airbags, antilock brakes, and an electronic stability system with traction control.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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