The Secrets to Your Lowest Possible Price on a New Car

Did You Know Every New Toyota RAV4 Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month, we helped 97,584 new car buyers find their perfect car!

97,584
2016 Toyota RAV4
2016 Toyota RAV4

Price Range: $24,350 to $32,910

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2016 Toyota RAV4 Overview

Price Range: $24,350 to $32,910

Your Price: Ask Us

New/Notable:

The 2016 Toyota RAV4 gets some important updates for the new model year, including upgraded technology in the cabin, styling tweaks up front, and a new Hybrid model (covered separately).

Styling has been tweaked to make the RAV4 look more modern and frankly, less cheesy. The changes themselves might be hard to spot at first glance, but looking at last year’s model side by side with the new one, they become apparent. LED lighting is now offered up front, and there are now front and rear skid plates found beneath most models. There are also new wheel designs and three new exterior colors in the mix as well.

Under the hood there is one engine option, a 176-horsepower, 2.5-liter four-cylinder engine mated to a six-speed automatic. Front-wheel drive is standard, with all-wheel drive optional. The RAV4 gets fuel economy competitive with its segment, coming in at 24/31 mpg city/highway with front-wheel drive. Equipping all-wheel drive drops each of those figures by two, respectively.

Inside, the RAV4 also sees some changes which spruce things up a little bit including better materials and more technology. A new seven-inch touchscreen is available and there are now more USB and 12-volt power outlets to charge devices. Cargo room is unchanged; 38.4 cubic feet behind the 60/40-split second row, and 73.4 cubic feet when the bench is folded down. Standard features include air conditioning, Bluetooth connectivity, USB port, cruise control, and power windows/locks. Also available are navigation, Entune audio with HD and satellite radio, and SoftTex seating surfaces. New for 2016 on the technology front is Siri Eyes Free capability (with a compatible iPhone). The RAV4 is offered in four trim levels: LE, XLE, SE, and Limited.

Standard safety features include antilock brakes, electronic stability control, and seven airbags. The 2016 RAV4 will be the first of Toyota’s vehicles to get its new Bird’s Eye View Monitor, which uses four cameras around the RAV4 to show the driver a 360-degree view of the vehicle to make parking a breeze. Also available are forward collision warning, lane departure alert, automatic high beams, adaptive cruise control, and automatic precollision braking.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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