The Secrets to Your Lowest Possible Price on a New Car

Did You Know Every New Toyota Prius Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month, we helped 97,584 new car buyers find their perfect car!

97,584
2016 Toyota Prius
2016 Toyota Prius

Price Range: $24,200 to $30,000

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2016 Toyota Prius Overview

Price Range: $24,200 to $30,000

Your Price: Ask Us

New/Notable:

The world’s most famous hybrid went back to the drawing board for the new model year and the Toyota Prius returns for 2016 with a significant redesign that changes things up inside, outside and really on every side – even underneath.

Let’s start with dimensions – the new car is an inch wider and 2.4 inches longer, which increases passenger volume and lengthens the backseat making it even more comfortable. But that’s not what you’ll notice first. It’s the Mirai inspired styling that adds optional vertical LED fog lights and a sharper nose. Out back, the Prius keeps up the concept car look with wild, L-shaped taillights and a split rear window treatment. If you slide underneath the Prius, there are panels which keep the hybrid even more aerodynamic and don’t let air get trapped up under the car which creates drag.

Similar to the previous generation of the Prius, this one keeps a different trim level structure than the rest of the lineup. The Prius is offered in six trim levels, designated numerically: Two, Two Eco, Three, Three Touring, Four, and Four Touring. The Eco specific trim is new for 2016 and it boosts the Prius’ sky high fuel economy ratings even higher.

Under the hood, the Prius still uses a 1.8-liter four-cylinder gas engine which combines with an electric motor to drive the car. Horsepower is down this year, 121 vs. last year’s 134 but Toyota says that’s a result of changed testing procedures; in practice, they’ve retuned the powertrain to offer quick acceleration from 0-30 mph and lightened up engine/battery components to make the car more responsive. Suspension updates improve the driving experience as well; it won’t be a sports car, but it will be more passable than the numbness baked into previous generations.

Fuel economy figures are the more important measure for the Prius than its power numbers and those have improved as well. Most versions return 54/50 mpg city/highway, but the Two Eco uses a few clever tricks to beat those numbers and it gets an estimated 58/53 mpg.

Standard interior features include Bluetooth connectivity, USB port, rearview camera, push button start, a backup camera, and automatic climate control. Toyota’s Safety Sense system is optional; it adds several driver aids include adaptive cruise control, lane departure warning, automatic high beams, and forward collision warning with automatic braking.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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