Car Price Secrets

The Secrets to Your Lowest Possible Price on a New Car

Car Price Secrets
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Did You Know Every New Toyota Camry Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

2017 Toyota Camry See 2016

Price Range: $23,070 to $31,370 Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!

Gina L.
Los Angeles, CA

Over the past month, we helped 97,584 new car buyers find their perfect car!

2017 Toyota Camry Overview

New/Notable:
  • EPA-estimated 24/33 mpg city/highway
  • Available 268-hp, 3.5-liter V-6 engine
  • Navigation and JBL audio system come standard for XLE and XSE trims.
The 2017 Toyota Camry remains one of America’s most popular family sedans. It competes with the Honda Accord, Hyundai Sonata, and Ford Fusion.  

Four trims are available: the LE, SE, XSE, and XLE. The available hybrid versions of the Camry will be covered in a separate overview.

The Camry has the typical characteristics of a plain, family-car with exception to its massive front grille, which take design cues from the Lexus lineup. Standard features include power/heated side mirrors and power windows locks. LED headlights, LED daytime running lights, a power moonroof, and sport-tuned suspension are available.

Under the hood, the Camry is powered by a 178-hp, 2.5-liter 4-cylinder engine mated to a 6-speed automatic transmission. A 268-hp, 3.5-liter V-6 engine is also available. Fuel economy for the Camry 4-cylinder is an EPA-estimated 24/33 mpg city highway. With the V-6, the rating drops to 21/30 mpg.

Inside, the Camry has a spacious, cloth interior with faux wood grain trim. The center console features Toyota’s Entune multimedia system, which include 6.1-inch touchscreen, Bluetooth connectivity for phone and audio, a USB port, and Siri Eyes Free mode. Remote keyless entry, a 60/40 split-folding rear seat, cruise control, a tilt/telescoping steering wheel, and power windows/locks also come standard. Optional features include leather-trim upholstery, a larger 7-inch touchscreen, paddle shifters, dual-zone climate control, adaptive cruise control, push-button start, an integrated navigation system, a JBL premium audio system, and a wireless smartphone charging station.

Standard safety features include front airbags, antilock brakes, an electronic stability system, a tire-pressure monitoring system, and a backup system. Available features include a blind spot monitoring system, rear cross-traffic alert, and pre-collision assist.

Car Buying Secrets

Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.

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