Car Price Secrets

The Secrets to Your Lowest Possible Price on a New Car

Car Price Secrets
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Did You Know Every New Toyota Camry Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

2017 Toyota Camry See 2016

Price Range: $23,070 to $31,370 Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!

Gina L.
Los Angeles, CA

Over the past month, we helped 97,584 new car buyers find their perfect car!

2017 Toyota Camry Overview

The 2017 Toyota Camry remains one of the most popular family sedans in America. It competes with the Honda Accord, Hyundai Sonata, and Ford Fusion. Four trims are available: the LE, SE, XSE, and XLE. The available hybrid versions of Camry will be covered in a separate overview.

What’s new:
For 2017, the XLE and XSE trims come with additional standard features, which include an integrated navigation system, a JBL premium audio system, and a wireless smartphone charging station.

Significant Standard Features:
  • 178-hp, 2.5-liter 4-cylinder engine
  • 6-speed automatic transmission
  • Power/heated side mirrors
  • Power windows/locks
  • Entune multimedia system with 6.1-inch touchscreen
  • Power driver seat
  • Backup camera
Significant Available Features:
  • 268-hp, 3.5-liter V-6 engine
  • LED daytime running lights
  • Power moonroof
  • Sport-tuned suspension
  • Leather-trim upholstery
  • Wood-grain interior accents
  • Dual-zone automatic climate control
  • Push-button start
  • Paddle shifters
  • Power passenger seat
  • 7-inch touchscreen
  • Integrated navigation system
  • Bluetooth connectivity for phone and audio
  • Satellite radio
  • USB port
  • Siri Eyes Free voice recognition
  • Wireless smartphone charging station
  • JBL premium audio system
  • Adaptive cruise control
  • Pre-collision assist
  • Blind spot monitoring system
  • Rear cross-traffic alert

Car Buying Secrets

Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.

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