Did You Know Every New Toyota Camry Has a Secret Price?
...It's the low price you'll never see published in the paper...
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2012 Toyota Camry Overview

Price Range: $22,055 to $30,115

Your Price: Ask Us

For 2012, the Toyota Camry gets a welcome redesign. Other midsize sedans like the Nissan Altima and Hyundai Sonata have been gaining ground on this best-seller over the last few years, so in an effort to stay on top Toyota has given the Camry a wheels-up makeover.

The 2012 Camry’s new look is similar to the previous generation but there is still plenty that makes it stand out. Exterior dimensions like length, width, and height remain the same, but sheet metal is all new so you won't have trouble picking it out from the previous generation. The enlarged front air intake and revised grill give the Camry a more aggressive look and the back gets brand new taillights.

Under the hood, the engine options remain the same: a standard 178-horsepower, 2.5-liter four-cylinder, or a larger 268-horsepower, 3.5-liter V-6. Both come mated to a six-speed automatic, which is the only transmission (the SE trim gets paddle shifters).

Although the engines haven’t changed, thanks to aerodynamic and transmission tweaks the redesigned Camry actually gets improved fuel economy over last year’s model. With the standard four-cylinder, you can expect 25 mpg in the city and 35 mpg on the highway, good for 29.5 combined mpg (a 2.5 mpg improvement from 2011). These numbers drop to 21 mpg/city and 30 mpg/highway if you opt for the V-6.

The biggest changes for the 2012 Camry are found in the interior. There’s a new layered look inside, with better materials on top of the dash and a revised console layout. Standard features include power windows and locks, 60/40-split folding rear seat, cruise control, and air conditioning. Also standard is a USB/iPod input and Bluetooth® connectivity. The Camry can also outfitted with powered/heated seats, leather upholstery, dual-zone automatic climate control, moonroof, navigation system, and two upgraded stereos with a touchscreen in the center console.

Also available is Toyota’s new Entune multimedia technology. Operated through the touchscreen, Entune connects to the internet through your smartphone and offers you services like checking for movie tickets, reserving tables at restaurants, internet radio, fuel price checking, and many more. Three years of Entune service is free with a new Camry.

Safety features include ten airbags, all-disc antilock brakes, and an electronic stability system. A blind spot warning system and backup camera are optional.

The updates to the 2012 Toyota Camry were welcome additions to what has been the best-selling car in America for some time. With better gas mileage, even more tech features, and an improved interior, look for the Camry to keep its place at the top.
2012 Toyota Camry

2012 Toyota Camry

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

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Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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