The Secrets to Your Lowest Possible Price on a New Car

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Did You Know Every New Toyota Camry Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month we helped 97,584 new car buyers find their perfect car!

2014 Toyota Camry
2014 Toyota Camry

Price Range: $22,235 to $30,705

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2014 Toyota Camry Overview

Price Range: $22,235 to $30,705

Your Price: Ask Us


Perennially one of America’s best-selling cars, the 2014 Toyota Camry continues to offer the Toyota hallmarks of reliability and value.

In July 2013, Toyota sold its 10 millionth Camry making it one of the most successful nameplates of all time. This latest Camry is now two years removed from its 2012 redesign and returns for the new model year basically unchanged from that model. Toyota offers two versions of the Camry, a gas-powered one and the Camry Hybrid (covered separately).

The Camry’s styling is more conservative than some of the more progressive competition like the Ford Fusion and Mazda Mazda6. Its high, vertical sides and smooth fenders give it a somewhat boxy appearance. The SE trim with its unique side skirts and grille is the most aggressive looking of the available Camry models. 16-inch wheels are standard (17- or 18- inch alloys are also available), as are body-colored side mirrors.

Under the hood, the 2014 Camry has two engine options, one efficient four-cylinder and a powerful V-6. The base engine is the 178-hp, 2.5-liter four-cylinder, while those looking for a little more grunt can opt for a 268-hp, 3.5-liter V-6. Both come mated to a six-speed automatic transmission. The sporty SE gets stiffer suspension tuning and paddle shifters.

Fuel economy ratings fall right about in the middle for the midsize segment. Four-cylinder models return 25/35 mpg city/highway, while V-6 equipped models come in slightly behind at 21/31 mpg city/highway.

Inside, the Camry opts for a tiered, two-piece dash design and offers seating for five passengers. Standard features include a 60/40-split folding rear seat, power windows/locks, cruise control, air conditioning, Bluetooth connectivity, stereo with a 6.1-inch touchscreen, and a USB/iPod port. Higher trim levels add features like push button start, leather upholstery, automatic climate control, and an auto dimming rearview mirror. Also available are several technology options, including a navigation system and Toyota’s Entune Apps suite.

The 2014 Camry has excellent crash test ratings, earning a five-star overall rating from the NHTSA (the highest possible) as well as a Top Safety Pick award from the IIHS. 10 airbags come standard, as do all-disc antilock brakes, and an electronic stability system. A backup camera, blind spot warning, and rear cross-traffic alerts are also available.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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