The Secrets to Your Lowest Possible Price on a New Car

Did You Know Every New Toyota Camry Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month we helped 97,584 new car buyers find their perfect car!

2015 Toyota Camry
2015 Toyota Camry

Price Range: $22,970 to $31,370

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2015 Toyota Camry Overview

Price Range: $22,970 to $31,370

Your Price: Ask Us


Two years out from its last redesign, the 2015 Toyota Camry is due for a few updates but Toyota went above and beyond, completely changing the midsize sedan’s styling and adding new technology in the form of both safety and in-cabin features.

The Camry has all new sheet metal, with all of the body panels being replaced with the exception of the roof. Up front the changes are most apparent, where the Camry gets a new giant front grille that flares out as it gets lower giving the sedan a new visual signature. The grille is black in all applications, but on the “sporty” SE and brand-new XSE trims gets an attractive honeycombed treatment. The headlights and taillights have also been reworked, with halogen headlights standard and standard LED daytime running lights for the XSE and XLE (LED headlights are optional). All the wheels have new designs; 16-inch steel wheels are standard on base LE models, while 17- and 18-inch alloys are featured on higher trim levels.

Under the hood, the 2015 Camry features the same engine options as last year. The base engine is a 178-hp, 2.5-liter four-cylinder, while those who want more power can opt for a 268-hp, 3.5-liter V-6. Both engines are mated to a six-speed automatic transmission that drives the front wheels. With the powertrains being unchanged, the Camry’s fuel economy is also unmoved: 25/35 mpg city/highway on four-cylinder models and 21/31 mpg with the thirstier V-6.

Inside, the Camry gets a restyled center console and updated technology and better cabin materials which give it an air of refinement, and makes the Camry more competitive in this hotly contested segment. Standard features include a 60/40-split folding rear seat, power front seats, air conditioning, and an Entune audio system that accepts voice commands and adds a 6.1-inch touchscreen display, USB port, and Bluetooth connectivity. Higher trim levels add leather upholstery, automatic climate control, navigation, and new for 2015, a wireless charging pad that is compatible with many smartphones.

New safety technology has also been added to the 2015 Camry, including adaptive cruise control, a pre-collision system that can automatically apply the brakes to avoid a front collision, lane departure warning, and automatic high beams. A rearview camera is newly standard on all trim levels as well, along with ten airbags, electronic stability control, and antilock brakes.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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