The Secrets to Your Lowest Possible Price on a New Car

Did You Know Every New Toyota Avalon Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month, we helped 97,584 new car buyers find their perfect car!

2015 Toyota Avalon
2015 Toyota Avalon

Price Range: $32,285 to $39,980

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2015 Toyota Avalon Overview

Price Range: $32,285 to $39,980

Your Price: Ask Us


Toyota’s flagship sedan, the Avalon, returns for 2015 offering good value with its extensive list of features and excellent safety ratings as well.

The Avalon is larger than the more widely recognized Camry sedan, with added length and width that make it comfortable for all passengers, even those banished to the backseat. Current styling comes from the Avalon’s 2013 redesign, which changed the car from a boring, anonymous thing to something modern and attractive. The thin front grille sits above a large lower air opening that gives the Avalon its most defining feature. Out back, the rear glass stretches way back which shortens the deck lid and gives the Avalon an athletic, slender profile. 17-inch alloy wheels, heated side mirrors with turn indicators, and LED taillights are standard, while 18-inch wheels, LED daytime running lights, and rain-sensing wipers are optional.

Under the hood there is only one engine option, a 268-hp, 3.5-liter V-6 that is mated to a six-speed automatic transmission which routes power to the front wheels. For 2015, paddle shifters are standard across all trim levels giving driver’s easier access to passing power when needed. Fuel economy estimates check in at 21/31 mpg city/highway; buyers who want full-size comfort and convenience with more efficiency might be interested in the Avalon Hybrid (covered separately).

Inside is where the Avalon really shines, with a roomy, comfortable interior that is chock full of features at all trim levels. Leather upholstery comes standard, as do heated/powered front seats, automatic climate control, Bluetooth connectivity, HD radio, USB port, and push-button start. Also available are a navigation system, heated rear seats, and a power rear sunshade. The Avalon offers 16 cubic feet of cargo room, but no split folding rear seat (only a center seat pass through).

The Avalon performed well in crash testing, earning a Top Safety Pick award from the IIHS. Standard safety features include a rearview camera, ten airbags, antilock brakes, and an electronic stability system. Also available are adaptive cruise control, a pre-collision system, and blind spot warnings with rear cross-traffic alerts.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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