Car Price Secrets

The Secrets to Your Lowest Possible Price on a New Car

Car Price Secrets
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Did You Know Every New Toyota Avalon Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

2016 Toyota Avalon

Price Range: $32,650 to $40,450 Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!

Gina L.
Los Angeles, CA

Over the past month, we helped 97,584 new car buyers find their perfect car!

2016 Toyota Avalon Overview

Toyota has given its full-size Avalon a mild makeover inside and out for 2016.

Five trims are available: the XLE, XLE Plus, XKE Premium, Touring, and Limited.

Changes are limited to new front- and rear-end styling with a wider and lower front grille, new turn signals and redesigned LED taillights. The changes join updated 17- and 18-inch wheels, depending on which of five V-6 or three Hybrid trims you opt for. The look is the same for the XLE, XLE Plus, XLE Premium and Limited trims, only changing when you choose the Touring trim, when that front grille and bumper are replaced by a sportier version. There's also a new chrome rear bumper accent that all models now wear.

Inside, all 2016 Avalons now get gray accent stitching with the light gray interior, while the XLE and XLE Plus trims get new woodgrain dashboard trim, the 7-inch Entune Audio Plus multimedia screen and a tire-specific tire-pressure monitoring system. The XLE Premium grade now adds Entune Premium audio with navigation and Toyota's app suite, as well as Qi wireless charging as standard. Upgrading to the top-of-the-line Limited brings a lot of optional safety equipment, including automatic high-beam headlights, radar-based dynamic cruise control, a collision warning system and lane departure alert.

Under the Hood
The powertrains are unchanged from the previous Avalon, with the same 268-horsepower, 3.5-liter V-6 as standard, powering the front wheels through a six-speed automatic transmission. For the fuel-economy minded, the Hybrid version uses Toyota's Synergy Drive, pairing a 156-hp, 2.5-liter four-cylinder engine with an electric drive system. It employs a two-speed continuously variable transmission in place of the six-speed automatic, but still powers only the front wheels. The only mechanical differences for the 2016 model are the switch to two available suspension setups. All models use a new tuned suspension aimed at a more comfortable ride, but the Touring trim comes with a more aggressive suspension upgrade meant to provide a sportier driving experience.

Overview courtesy of

Car Buying Secrets

Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.

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