The Secrets to Your Lowest Possible Price on a New Car

McAfee Secure sites help keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams

Did You Know Every New Toyota Avalon Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month we helped 97,584 new car buyers find their perfect car!

2014 Toyota Avalon
2014 Toyota Avalon

Price Range: $31,590 to $39,900

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2014 Toyota Avalon Overview

Price Range: $31,590 to $39,900

Your Price: Ask Us


The 2014 Toyota Avalon is back after getting a complete redesign for 2013, and adds a new standard rearview camera to a stylish package that brings the Avalon firmly into the future.

As far as redesigns go, the Avalon’s makeover was one of the most extreme overhauls we've seen in quite a while. Toyota recently recommitted itself to making more engaging cars, both to look at and to drive, and the Avalon was the first vehicle to come out of that welcome change in philosophy. Just one glance and it's easy to see that the new Avalon is meant to be nothing like the old one. Instead of the old conservative styling of the previous model the Avalon opts for bold styling choices all over, starting with the gaping front air dam and extending down the sides of the car with sharp creases that run along the bottom of the doors and the beltline. The rear gets new LED taillights and an extended rear window that gives the Avalon a lither, more athletic profile, especially from the side.

Under the hood the same engine remains: a 268-horsepower, 3.5-liter V-6 that is mated to a six-speed automatic transmission. However, even though the engine is the same, thanks to some weight-loss and the new styling being more aerodynamic (0.28 coefficient of drag) fuel economy has improved to 21 mpg in the city and 31 mpg on the highway, very impressive figures for a full-size car.

Although the Avalon shrunk by a few inches in overall length, it keeps the same headroom and legroom in both rows which is great news – the Avalon has always had one of the most comfortable, roomy interiors around. The dashboard and center console have been completely redesigned, with driver-focused controls and a mix of physical buttons and capacitive “touch” controls. These systems have been in cars for several years now and are a mixed bag when it comes to working in the real world. However, the Avalon’s system is actually rather intuitive and easy to use.

The 2014 Avalon delivers great value with a long checklist of standard features, including dual-zone automatic climate control, smart key with push button start, iPod/USB port, heated front seats, Bluetooth connectivity, and a 6.1-inch touchscreen that controls the audio system. The Avalon has always toed the line as a luxury car, and the new model is no exception with plenty of premium options such as a power rear sunshade, heated rear seats, navigation system, tri-zone climate control, dynamic cruise control, Entune infotainment, and HD radio.

When it comes to safety, the Avalon offers 10 airbags, an electronic stability system, and antilock brakes standard. A rearview camera has been added to the standard features list for 2014. Optional safety technology includes a blind spot monitor and rear cross-traffic alert system. The Avalon’s performance on crash tests garnered it a full five-star overall rating from the NHTSA and a Top Safety Pick award from the IIHS.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
to Top
Close window
Why Enter My ZIP Code?

We use your ZIP code to find accredited dealers in your area who will quote you their best internet price.