Car Price Secrets

The Secrets to Your Lowest Possible Price on a New Car

Car Price Secrets
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Did You Know Every New Toyota Avalon Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

2016 Toyota Avalon

Price Range: $32,650 to $40,450 Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!

Gina L.
Los Angeles, CA

Over the past month, we helped 97,584 new car buyers find their perfect car!

2016 Toyota Avalon Overview

New/Notable:
  • New exterior update for 2016
  • Sport-tuned suspension available
  • Available wireless smartphone charging station
The 2016 Toyota Avalon is a full-size family sedan that competes with the Ford Taurus, Hyundai Azera, and Chevrolet Impala. This year, it has been given mid-cycle exterior and interior updates and two suspension system options. The more fuel efficient Avalon Hybrid version will be covered in a separate overview.

Five trims are available: the XLE, XLE Plus, XLE Premium, Touring, and Limited.

The new front-end of the Avalon has bold styling that includes revised headlights and daytime running lamps, a narrow-slit front grille, and an exaggerated open-mouth fascia. The Touring trim comes with slightly sportier styling. Standard features include power/heated side mirrors with turn signal indicators and a dual-pipe exhaust system. Available features include HID headlights, LED headlights, LED daytime running lamps, LED front fog lights, a rear spoiler, and larger 18-inch wheels.

Under the hood, the Avalon is powered by a standard 268-hp, 3.5-liter V-6 engine mated to a 6-speed automatic transmission. Fuel economy for the Avalon is an EPA-estimated 21/31/mpg city highway.

Inside, the Avalon has a gray-stitched, leather-trim interior with front bucket seats and a 60/40 split-folding rear seat. The center stack includes a standard Entune audio system that includes a 7-inch touchscreen, CD/MP3 playback, Bluetooth connectivity for phone and audio, Siri Eyes Free mode, and a USB port. It can be upgraded with an integrated navigation system, a Qi wireless smartphone charging station, and a JBL premium audio system. Standard features include dual-zone automatic climate control, power front seats, remote keyless entry, and push-button start. Available features include rear HVAC, a memory seat, heated/ventilated front seats, heated rear seats, and a power moonroof.

The Avalon was named a Top Safety Pick Plus by the Insurance Institute for Highway Safety (IIHS). It also earned a full 5-star overall crash test safety rating from the National Highway Traffic Safety Administration (NHTSA). The standard suspension system has been updated to offer a more comfortable ride. The Touring trim comes with a unique, adaptive suspension system for a more engaging driving experience. The available Safety Connect service includes emergency roadside assistance, stolen vehicle locator, and automatic collision notification. Other available features include a blindspot monitoring system, rear cross-traffic alert, pre-collision alert, pedestrian detection, lane departure warning, and adaptive cruise control. A backup camera and a tire pressure monitoring system come standard.

Car Buying Secrets

Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.

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