Did You Know Every New Toyota Hatchback Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

New Toyota Vehicles Overview


The last year has been a tough one for Toyota, the largest of the Japanese automakers. But things are looking up for 2012 with a few exciting new developments, including a redesign of the best-selling Camry midsize sedan and the introduction of a new variant of the Prius: the Prius v wagon.

Also getting a makeover was the diminutive subcompact Yaris. The Yaris is now only available as a hatchback and features standard air conditioning and auxiliary/USB jacks. Its exterior styling is also more aggressive, a big improvement over the bland look of the previous model.

The compact Corolla adds a few more standard features after its redesign last year, while its wagon cousin, the Matrix, continues to offer extra cargo room and is unchanged. 

While the Camry continues to top the sales charts, Toyota decided its most popular model was getting a little long in the tooth and gave it a complete redesign for 2012. In addition to brand new exterior styling highlighted by more prominent bumpers and sharply angled taillights, the Camry also gets a radically sharpened interior, improved gas mileage, and ten standard airbags. Tagging along on this redesign was the Camry Hybrid, which now features 41 combined mpg which is a quantum leap over last year’s 33 combined mpg.

Need more space? The full-size Avalon returns offering a comfortable ride and plenty of passenger space both up front and in the rear.

Toyota’s chops when it comes to selling hybrid/green cars are unquestioned and for this year the Prius welcomes a new addition to the family in the form of the larger Prius v wagon. The Prius v is identical mechanically to the standard Prius but adds on cargo and passenger room which makes it more ideal for families that need to carry more things along with them. Keep in mind that this added size/weight does make a dent in gas mileage (the Prius v gets 42 combined mpg which lags behind the Prius’ 50 combined mpg) it still far outpaces other cars that offer similar utility. Also watch out for the Prius plug-in which is slated for release later in 2012.

Speaking of families, the Sienna minivan which was redesigned last year seats up to eight passengers and is filled with family friendly amenities.

Toyota’s lineup is also well populated with various crossovers and SUVs. The smallest is the flexible RAV4 which lets you choose between four-cylinder and V-6 power and is also the only compact crossover/SUV on the market with an optional third-row. Toyota’s uniquely styled wagon/crossover, the Venza, combines practicality with a sleek futuristic appearance.

The midsize Highlander and the eco-friendly Highlander Hybrid seat up to seven-passengers and keep the exterior/interior upgrades they got last year. The Highlander Hybrid comes with standard all-wheel drive and excellent fuel economy for a car of its size (28 combined mpg).

Toyota also offers a trio of very capable off-road SUVs. The 4Runner seats up to seven passengers (the third-row is optional) and a pair of available four-wheel drive systems that make the 4Runner at home even in rugged terrain. There is also the FJ Cruiser which stands out with its white roof, hidden rear doors, and excellent ground clearance. Step up to the full-size Land Cruiser and its standard V-8, which combines ruggedness with a luxurious interior that will keep you comfortable no matter what is going on outside. Rounding things out is the full-size Sequoia, the largest SUV Toyota makes, which adds trailer-sway control as standard equipment.

A pair of durable pickup trucks complete Toyota’s lineup in the form of the midsize Tacoma and the full-size Tundra. The Tacoma is very versatile; a variety of cab and bed configurations along with several different available packages mean that whether you’re looking for a truck that’s more capable off-road or better suited for work applications, the Tacoma has you covered.

The Tundra full-size pickup features big styling and a ton of cargo space and towing capacity which helps it to stack up well against the competition.

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

Close Window