Car Price Secrets

The Secrets to Your Lowest Possible Price on a New Car

Don't Pay MSRP! Find Your Lowest Price on a New 2013 SUV!

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!

Gina L.
Los Angeles, CA

Over the past month, we helped 97,584 new car buyers find their perfect car!

Explore SUVs/Crossovers

Acura

Price Range
2016 Acura MDX $43,015 to $45,015
2016 Acura RDX $35,370 to $36,870

Audi

Price Range
2016 Audi Q3 $33,700 to $35,800
2016 Audi Q5 $40,900 to $48,100
2015 Audi Q5 hybrid $51,900
2016 Audi SQ5 $53,300
2015 Audi SQ5 $52,700

BMW

Price Range
2016 BMW X1 $34,800
2016 BMW X3 $38,950 to $46,800
2016 BMW X4 $45,250 to $57,800
2016 BMW X5 $54,700 to $71,500
2016 BMW X5 eDrive $62,100
2016 BMW X6 $60,600 to $75,300
2015 BMW X6 M $102,100

Buick

Price Range
2016 Buick Enclave $39,065 to $49,515
2016 Buick Encore $24,065 to $31,285

Cadillac

Price Range
2016 Cadillac Escalade $72,970 to $91,950
2016 Cadillac Escalade ESV $75,970 to $94,950
2016 Cadillac SRX $37,605 to $51,730

Chevrolet

Price Range
2016 Chevrolet Equinox $22,600 to $31,690
2016 Chevrolet Suburban $49,700 to $67,440
2015 Chevrolet Suburban 1500 $49,000 to $66,785
2016 Chevrolet Tahoe $47,000 to $64,740
2015 Chevrolet Tahoe $46,300 to $64,085
2016 Chevrolet Traverse $28,700 to $44,145
2016 Chevrolet Trax $20,300 to $26,730

Dodge

Price Range
2016 Dodge Durango $30,495 to $44,595
2016 Dodge Journey $20,995 to $33,695

FIAT

Price Range
2016 FIAT 500 $16,995 to $22,575
2016 FIAT 500X $20,000 to $29,235

Ford

Price Range
2016 Ford Edge $28,700 to $40,900
2016 Ford Escape $23,590 to $31,745
2016 Ford Expedition $45,435 to $63,375
2015 Ford Expedition $44,585 to $62,410
2016 Ford Expedition EL $48,145 to $66,025
2016 Ford Explorer $31,050 to $52,970
2016 Ford Flex $29,600 to $42,600

GMC

Price Range
2016 GMC Acadia $30,975 to $49,890
2016 GMC Terrain $23,975 to $35,925
2016 GMC Yukon $48,315 to $68,325
2015 GMC Yukon $47,740 to $67,520
2016 GMC Yukon XL $51,015 to $71,025
2015 GMC Yukon XL 1500 $50,440 to $70,220

Honda

Price Range
2016 Honda CR-V $23,745 to $33,395
2015 Honda CR-V $23,445 to $32,895
2016 Honda HR-V $19,215 to $25,990
2016 Honda Pilot $30,145 to $46,570

Hyundai

Price Range
2016 Hyundai Santa Fe $30,400 to $36,250
2016 Hyundai Santa Fe Sport $24,950 to $33,000
2015 Hyundai Santa Fe Sport $24,950 to $33,000
2016 Hyundai Tucson $22,700 to $31,300

Infiniti

Price Range
2016 Infiniti QX50 $34,450 to $35,850
2016 Infiniti QX60 $42,600 to $44,400
2016 Infiniti QX70 $45,850 to $47,300
2016 Infiniti QX80 $63,250 to $88,850
2015 Infiniti QX80 $63,250 to $88,850

Jeep

Price Range
2016 Jeep Cherokee $23,495 to $38,395
2016 Jeep Compass $19,695 to $25,995
2015 Jeep Grand Cherokee $29,995 to $64,895
2016 Jeep Patriot $17,695 to $25,595
2016 Jeep Renegade $17,995 to $26,995
2016 Jeep Wrangler $23,895 to $33,195
2016 Jeep Wrangler Unlimited $27,695 to $36,995

Kia

Price Range
2016 Kia Sorento $25,100 to $43,300
2016 Kia Sportage $22,150 to $31,490

Land Rover

Price Range
2016 Land Rover Discovery Sport $37,455 to $45,955
2016 Land Rover Range Rover $84,950 to $244,500
2016 Land Rover Range Rover Evoque $41,475 to $60,775
2016 Land Rover Range Rover Sport $64,950 to $111,350

Lexus

Price Range
2016 Lexus GX 460 $50,780 to $62,155
2016 Lexus NX 200t $34,965 to $38,465
2015 Lexus NX 300h $39,720 to $41,310
2016 Lexus RX 350 $41,900 to $49,125
2016 Lexus RX 450h $52,235 to $57,045

Lincoln

Price Range
2016 Lincoln MKC $33,260 to $48,950
2016 Lincoln MKX $38,260 to $55,970
2015 Lincoln Navigator $61,920 to $65,495

Mazda

Price Range
2016 Mazda CX-3 $19,960 to $26,240
2016 Mazda CX-5 $21,795 to $29,870
2016 Mazda CX-9 $31,520 to $44,015
2015 Mazda CX-9 $29,985 to $36,625

Mercedes-Benz

Price Range
2016 Mercedes-Benz AMG GL $121,100
2016 Mercedes-Benz AMG GLA $49,580
2015 Mercedes-Benz G-Class $115,400 to $137,150
2016 Mercedes-Benz GL-Class $64,550 to $91,300
2016 Mercedes-Benz GLA-Class $32,500 to $34,500
2016 Mercedes-Benz GLE-Class $51,100 to $65,550

MINI

Price Range
2016 MINI MINI-Countryman $22,750 to $35,350
2015 MINI MINI-Paceman $23,550 to $35,600

Mitsubishi

Price Range
2016 Mitsubishi Outlander $22,995 to $30,995
2016 Mitsubishi Outlander Sport $19,595 to $27,395

Nissan

Price Range
2015 Nissan Armada $38,510 to $53,680
2016 Nissan Juke $20,250 to $30,020
2015 Nissan Juke $20,250 to $30,020
2016 Nissan Murano $29,660 to $40,700
2015 Nissan Murano $29,560 to $40,600
2016 Nissan Pathfinder $29,830 to $43,300
2016 Nissan Rogue $23,290 to $30,040

Porsche

Price Range
2016 Porsche Cayenne $58,300 to $157,300
2016 Porsche Macan $52,600 to $73,900

Subaru

Price Range
2016 Subaru Crosstrek $21,595 to $25,095
2016 Subaru Crosstrek Hybrid $26,395 to $29,995
2016 Subaru Forester $22,395 to $33,795

Toyota

Price Range
2016 Toyota 4Runner $33,810 to $44,160
2016 Toyota Highlander $30,490 to $44,990
2016 Toyota Highlander Hybrid $47,870 to $50,485
2016 Toyota Land Cruiser $83,825
2015 Toyota Land Cruiser $80,155
2016 Toyota RAV4 $24,350 to $32,910
2016 Toyota RAV4 Hybrid $28,370 to $33,610
2016 Toyota Sequoia $45,325 to $65,080

Volkswagen

Price Range
2016 Volkswagen Tiguan $24,890 to $36,420
2015 Volkswagen Tiguan $26,255 to $39,625
2015 Volkswagen Touareg $44,705 to $62,200

Volvo

Price Range
2016 Volvo XC60 $36,600 to $51,300
2015 Volvo XC60 $35,750 to $49,800
2016 Volvo XC90 $43,950 to $55,400
2016 Volvo XC90 Hybrid $68,100 to $71,600

Car Buying Secrets

Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.

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