The Secrets to Your Lowest Possible Price on a New Car

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2014 Nissan Rogue Overview

Price Range: $22,790 to $29,630

Your Price: Ask Us


Nissan’s compact crossover, the 2014 Rogue, gets a much needed redesign that brings new exterior styling and an upgraded interior with new technology and better materials.

The Rogue had fallen behind the times after much of the competition including the Toyota RAV4 and the Ford Escape were both redesigned in 2013. However, the new, updated Rogue is now better equipped to do battle in this hotly contested segment. It is both wider and taller than the previous Rogue, which allows the addition of an optional third-row which can push seating capacity to seven. The Rogue’s second row can slide forward and back 9-inches, which gives it flexibility and extra room for either second- or third-row passengers when needed.

The exterior styling is similar to that found on the larger Pathfinder, with a new v-shaped front grille that replaces the honeycombed look of the previous Rogue. It is also less curvy, with a sculpted hood and sharper lines, especially in the rear. 17-inch steel wheels are standard, while higher trim levels get 17- and 18-inch alloys. New LED daytime running lights line the bottom of the headlight clusters.

Under the hood, the Rogue keeps the same dependable 2.5-liter four-cylinder engine which outputs 170-hp and 175 pounds-feet of torque through a CVT. Front-wheel drive is standard, with all-wheel drive optional.  Though the engine and transmission options are the same, mechanical changes have been made which makes the CVT 10-percent more efficient. Overall, the new Rogue has an 18-percent improvement in highway fuel economy versus last year’s model. Front-wheel drive Rogue models return 26/33 mpg city/highway, which is best in class (AWD models get 25/32 mpg).

Inside, the 2014 Rogue welcomes a new interior layout and plenty of new technology. Bluetooth connectivity, a rearview camera, USB port, and steering-wheel mounted audio controls are standard. Newly available is NissanConnect, which integrate apps like Pandora internet radio and Google search results. The second-row is split 40/20/40, which aids cargo flexibility. The Rogue has 39.3 cubic feet of storage behind the second-row which bests both the Escape and RAV4.

The Rogue also welcomes plenty of optional safety technology, including blind spot warning, forward collision warning, lane departure warning, and Nissan’s very cool Around View Monitor system. The Around View Monitor uses cameras located around the exterior of the Rogue to display a top-down view of the car in the center console, which makes maneuvering the Rogue in tight spaces easier and safer.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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