The Secrets to Your Lowest Possible Price on a New Car

Don't Pay MSRP! Find Your Lowest Price on a New 2013 SUV!

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month, we helped 97,584 new car buyers find their perfect car!


I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2015 Toyota RAV4 Overview

Price Range: $23,680 to $29,850

Your Price: Ask Us


Now two years removed from its redesign, the 2015 Toyota RAV4 continues to be a segment leader with its mix of reliability, features, and fuel economy.

To put it bluntly, the old RAV4 was old – old looking, old mechanically, and behind on in-car technology. The new RAV4 pulled the compact crossover into the modern age to better match up against competition like the Ford Escape and Mazda CX-5 and thankfully brought new sheet metal as well. The RAV4 matches up more closely with Toyota’s latest styling direction, with a swept back front grille flanked by large headlamp clusters. There are also plenty of creases and folds along the bodywork which stands out in stark contrast to the blobbiness of the old RAV4. The rear was also changed, now offering a vertical liftgate instead of the side-hinge gate on the previous crossover. A power rear liftgate for easier opening/closing is now available on XLE models for 2015, and standard on the top of the line Limited trim.

Under the hood there is one engine option, a 176-horsepower, 2.5-liter four-cylinder engine mated to a six-speed automatic. Front-wheel drive is standard, with all-wheel drive optional. The RAV4 gets fuel economy competitive with its segment, coming in at 24/31 mpg city/highway with front-wheel drive. Equipping all-wheel drive drops each of those figures by two, respectively.

Inside, the 2015 RAV4 offers good cargo room with 38.4 cubic feet behind the rear seats, which expands to 73.4 cubic feet of cargo room with the rear seats folded. Interior materials also got a serious upgrade; the redesign and the dash, center console, and instrument panel were restyled. Standard features include a 6.1-inch touch-screen that houses the audio controls and shows the picture from the rearview camera. Dual-zone automatic climate control, the Entune multimedia/voice-recognition system, navigation, heated front seats, and an 8-way power driver’s seat with memory are optional.

The RAV4 comes with a few extra airbags than most cars, giving it eight airbags standard. Also standard are the federally required electronic stability control and antilock brakes. A Technology Package, added last year, is optional; it offers blind-spot monitoring, rear-cross traffic alerts, lane departure warning, and automatic high-beam headlights.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
to Top
Close window
Why Enter My ZIP Code?

We use your ZIP code to find accredited dealers in your area who will quote you their best internet price.