The Secrets to Your Lowest Possible Price on a New Car

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2015 Nissan Rogue Overview

Price Range: $22,790 to $29,630

Your Price: Ask Us


Now one year removed from its complete makeover, the 2015 Nissan Rogue stays fresh for the new model year with attractive styling, solid fuel economy ratings, and a large cargo area that gives it extra utility.

Styling was updated in the redesign and the new look is similar to what’s seen on the larger Pathfinder with a v-shaped front grille and sharper lines that remove the curvy vagueness of the outgoing model. Chrome accents around the side windows really stand out and give the sides some visual pop. There are 17- and 18-inch wheels available across the trim levels.

The new Rogue is also wider and taller, which increases interior volume for both passengers and cargo. So much volume has been added that the 2015 Rogue offers an optional third-row which expands seating capacity to seven passengers. This added flexibility makes the Rogue the most versatile SUV in this segment. The second-row also gets 9-inches of sliding travel, moving back to fit taller passengers or forward to fit more cargo or give third-row occupants more leg room. It is also split 40/20/40 instead of the usual 60/40 configuration, further aiding cargo flexibility.

Under the hood, the Rogue features a 170-hp, 2.5-liter four-cylinder engine which outputs 175 pounds-feet of torque. A CVT is the only transmission option, and front-wheel drive is standard, with all-wheel drive optional.  Overall, the new Rogue offers an 18-percent improvement in highway fuel economy versus the old model. Front-wheel drive Rogue models return 26/33 mpg city/highway (AWD models get 25/32 mpg), figures only bested by the forthcoming 2015 Honda CR-V.

Inside, the Rogue comes with plenty of standard features, including Bluetooth connectivity, a rearview camera, USB port, and steering-wheel mounted audio controls are standard. The NissanConnect infotainment system is available, which uses your smartphone to power integrated apps like Pandora internet radio and Google search results.

The Rogue also offers plenty of optional safety technology, including blind spot warning, forward collision warning, lane departure warning, and Nissan’s very cool Around View Monitor system. The Around View Monitor uses cameras located around the exterior of the Rogue to display a top-down view of the car in the center console, which makes maneuvering the Rogue in tight spaces easier and safer. The 2015 Rogue is Top Safety Pick+ award recipient.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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