Did You Know Every New Subaru Impreza Has a Secret Price?
...It's the low price you'll never see published in the paper...
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2012 Subaru Impreza Overview

Price Range: $17,495 to $29,095

Your Price: Ask Us

Vehicle Overview
The 2012 Impreza is a complete redesign of Subaru's compact sedan and four-door hatchback. Along with new exterior and interior styling, both body styles boast increased interior space, a new engine and much-improved gas mileage. The Impreza competes with household names like the Honda Civic and Toyota Corolla, as well as the Chevrolet Cruze, Ford Focus and Hyundai Elantra, most of which were recently redesigned or introduced. None of these competing models offers standard all-wheel drive, which all Subarus do. Arguable all-wheel-drive alternatives include the Dodge Caliber and Suzuki SX4.

The Impreza comes in five trim levels: 2.0 i, 2.0 i Premium, 2.0 i Limited, 2.0 i Sport Premium (hatchback only) and 2.0 i Sport Limited. The 2.0 i represents the new 2.0-liter engine, replacing last year's 2.5-liter and corresponding 2.5 i designation.

Exterior
The 2012 Impreza's styling is more mature than the outgoing generation's styling, yet it avoids blandness. It adopts Subaru's new hexagonal grille. While the wheelbase has increased almost an inch, the overall exterior dimensions are virtually unchanged. The A-pillars anchor almost 8 inches farther forward, giving the windshield a "faster" angle. The side mirrors have relocated to the doors.

The wheel assortment ranges from standard 15-inch steel rims to 16- and 17-inch alloys.

Interior
A tilt/telescoping steering wheel is now standard. New front seats have higher seatbacks and greater lumbar support. Leather upholstery comes on the Limited and Sport Limited trim levels, along with automatic climate control and premium instrumentation. Materials quality has improved on all trim levels.

Reshaped backrests on the front seats help boost backseat legroom by 2 inches. A 60/40-split folding backseat is standard, but a center armrest doesn't come until the Limited trim level.

Standard features include air conditioning and power windows, side mirrors and door locks with remote keyless entry. The Premium trim level adds popular features such as iPod connectivity and Bluetooth-enabled hands-free telephone and streaming audio. Notable options include a navigation system and a moonroof on the Premium trim.

Under the Hood
The new 2.0-liter four-cylinder boxer engine has dual overhead camshafts, improving on the previous engine's single cam. The output is now 148 horsepower and 145 pounds-feet of torque, which is a decrease from the larger engine's 170 hp and 170 pounds-feet of torque. On the plus side, the 2012 model has shed more than 150 pounds of overall weight, and Subaru says the new continuously variable automatic transmission delivers performance along with efficiency. A five-speed manual transmission is standard. The CVT is available on any of the lower trim levels and becomes standard on the Limited and hatchback Sport Premium. The Premium, Limited and Sport levels add a manual mode and steering-wheel-mounted shift paddles that select among six arbitrary gear ratios.

The EPA mileage estimates are 27/36 mpg city/highway with the CVT and 25/34 mpg with the manual.

Safety
Four-wheel-disc brakes are standard. As required on all 2012 models, the Impreza has antilock brakes and an electronic stability system. The Impreza has seven airbags: the required frontal pair, front-seat-mounted side-impact torso airbags, side curtains and a knee airbag for the driver.

*Overview courtesy of Cars.com
2012 Subaru Impreza

2012 Subaru Impreza

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA

 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

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