Did You Know Every New Subaru Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

New Subaru Vehicles Overview


The unquestioned masters of all-wheel drive and the boxer engine, Subaru enters 2012 with an exciting new update to the Impreza.

Instead of getting bigger as most cars do over time, the Impreza actually shrinks and this year’s model weighs 110 pounds less than the last one. The engine is also less powerful, but that isn’t bad news because it helps to bump fuel economy all the way up to 36 mpg on the highway which is a pretty remarkable number for an all-wheel drive car.

The Impreza is currently available as a sedan or a wagon. If you’re looking for the sportier versions of the new Impreza (the WRX and WRX STi), Subaru has indicated those should be coming next year.

In the meantime, the Impreza WRX and the Impreza WRX STi continues on in its current form. Both are available in sedan or wagon form. The rally-inspired WRX was made last year to look more like the STi and this more aggressive look fits the car nicely, as does its 265-hp, turbocharged four-cylinder boxer engine. Speaking of the WRX STi, it remains one of the best performance cars on the road with a powerful 305-hp engine and an advanced suspension with features like limited-slip front and rear differentials.

Subaru offers one other passenger car the midsize Legacy which adds a few more interior options this model year. The Legacy’s big selling point is once again however all-wheel drive which is uncommon on cars in this segment.

The Outback wagon is built on same chassis as the Legacy, but its shape means that it offers more utility in the form of 34.3 cubic feet of cargo room (more than double what you get in the Legacy). If you need more power, the Outback also features an optional 256-hp horizontal-six-cylinder.

A pair of crossovers top off Subaru’s lineup, the Forester and the Tribeca. Starting with the smaller Forester, it looks similar to the Outback wagon but stands a little bit taller making it more SUV than wagon. It also seats five passengers and comes with a naturally aspirated or turbocharged four-cylinder engine.

The Tribeca is the largest vehicle Subaru makes and seats seven passengers across three rows. A powerful six-cylinder is the only engine option and the Tribeca offers plenty of standard features including dual-zone climate control and power seats.

It’s also interesting to note that Subaru is the only car manufacturer to have an IIHS Top Safety Pick in each category that they enter.

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

Close Window