The Secrets to Your Lowest Possible Price on a New Car

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Did You Know Every New smart fortwo Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month we helped 97,584 new car buyers find their perfect car!

2014 smart fortwo
2014 smart fortwo

Price Range: $13,270 to $17,930

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2014 smart fortwo Overview

Price Range: $13,270 to $17,930

Your Price: Ask Us


The diminutive 2014 smart fortwo is still one of the most unique cars around, taking the city car concept to its fullest extension.

The fortwo is tiny in pretty much every way, from size, to its engine, to its price. It is a hair under nine feet long and just over five feet wide, with a 73.5-inch wheelbase that seems like it would be more at home under a golf cart than a car that can run on the highway.  Last year, the fortwo got several styling changes which carryover into 2014, including a larger grille and updated front and rear fascias. 15-inch wheels come standard. There are two trim levels, Pure and Passion. The Pure is coupe only, while the Passion is offered as a coupe or a convertible with a power soft-top.

Power comes from a 70-hp, 1.0-liter three-cylinder engine that makes 68 pounds-feet of torque. It is mated to either a five-speed manual or five-speed automatic transmission. The fortwo is also in an interesting twist rear-engine, rear-wheel drive – pretty much the only thing it has in common with a Porsche 911. Top speed has been limited to 90 mph, but that’s plenty for sprints on the highway. Fuel economy ratings are the same for both coupe/convertible models, 34/38 mpg city/highway.

Inside, the fortwo predictably seats two passengers and thanks to its funky shape, offers a surprising amount of headroom. Standard interior features include automatic air conditioning, a flat folding passenger seat for slightly more cargo room, and a leather-covered steering wheel and gearshift knob. A CD stereo, power windows, leather upholstery, a panoramic roof, and heated seats are all optional.

The 2014 fortwo has a body comprised of high-strength steel that is designed to dissipate force incurred during a crash. Coupe models get eight standard airbags, while convertible models offer six. Antilock brakes, electronic stability control, and rollover protection come standard.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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