The Secrets to Your Lowest Possible Price on a New Car

Did You Know Every New smart fortwo Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month, we helped 97,584 new car buyers find their perfect car!

2015 smart fortwo
2015 smart fortwo

Price Range: $13,270 to $17,930

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2015 smart fortwo Overview

Price Range: $13,270 to $17,930

Your Price: Ask Us


As recognizable today as the day it debuted, the tiny 2015 smart fortwo takes urban transportation to a new, smaller level.

The two-door fortwo carries over sans substantive changes for the new model year. It sits atop a 73.5-inch wheelbase and is just under nine feet in length (for perspective, a Toyota Camry is about 16 feet long) and it can fit just about anywhere which makes it most at home in cities and other places with tight quarters. The fortwo is offered in two body styles: coupe and convertible, with a power soft-top that slides back and stores above the trunk area.

This small car has a small engine, a 70-hp, 1.0-liter three-cylinder that makes 68 pounds-feet of torque and is mated to a five-speed manual or five-speed automatic transmission. Interestingly, the fortwo is rear-engine, rear-wheel drive which is traditionally a racing or sports car setup (but don’t anticipate getting too frisky in a fortwo). Top speed is 90 mph, meaning the fortwo can also make jaunts on the highway. Fuel economy ratings are an estimated 34/38 mpg city/highway.

Inside the fortwo (as its name would suggest) seats two passengers. Standard interior features include automatic air conditioning, leather covered steering wheel, and a passenger seat that fold flat for some extra cargo room. Available features include power windows and locks, leather upholstery, heated seats, and a CD stereo.

The fortwo was engineered with a high-strength steel frame that is designed to dissipate the forces associated with a crash. Coupe models augment this with eight standard airbags (six in the convertible) and antilock brakes, electronic stability control, and rollover protection all of which come standard.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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