The Secrets to Your Lowest Possible Price on a New Car

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Did You Know Every New RAM 2500 Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month we helped 97,584 new car buyers find their perfect car!

2014 RAM 2500
2014 RAM 2500

Price Range: $30,115 to $53,915

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2014 RAM 2500 Overview

Price Range: $30,115 to $53,915

Your Price: Ask Us


The 2014 RAM 2500 continues to stretch the limits of what a heavy duty work truck can accomplish, adding a new 6.4-liter HEMI V-8, suspension upgrades, and even greater towing capacity.

Heavy-duty trucks are really judged by one thing and one thing alone: can it get the job done, and can it do it again. And again. And again. RAM, the truck and commercial division of Dodge, sought to upgrade the 2500’s capabilities in the new model year and have done so by offering a slew of upgrades, both under the hood and in the suspension. New for 2014 is a five-link coil rear suspension, and a rear air suspension option which doesn’t negatively impact towing or payload. The air suspension offers automatic load leveling, which improves stability and ride even when towing large loads. RAM also proudly touts their unsurpassed powertrain warranty and extended maintenance cycles which make it cheaper to keep the RAM 2500 on the road.

Besides the new aforementioned HEMI V-8, the 2500 offers a few engine options. The base engine is a 383-hp, 5.7-liter HEMI V-8, while a 350-hp, Cummins 6.7-liter turbodiesel V-8 is optional. The 6.4-liter HEMI V-8 makes 410-hp, making it the most powerful gasoline engine found in a heavy duty truck on the market. The EPA does not require fuel economy testing on commercial vehicles, so mpg figures are not available.

The 2500’s interior can run the gamut from bare bones to posh. UConnect with an 8.4-inch touchscreen is optional, as are most of the luxury options also found on the 1500 half-ton pickup such as leather upholstery, real wood trim that’s been gouged by barbed wire for a worn look, and Bluetooth connectivity.

Standard safety features include trailer-sway control, an integrated trailer brake control, backup camera, traction control, front and seat-mounted side airbags, and electronic stability control.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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