The Secrets to Your Lowest Possible Price on a New Car

Did You Know Every New RAM 2500 Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month, we helped 97,584 new car buyers find their perfect car!

2016 RAM 2500
2016 RAM 2500

Price Range: $31,780 to $57,285

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2016 RAM 2500 Overview

Price Range: $31,780 to $57,285

Your Price: Ask Us


The 2016 RAM 2500 offers superb capability that makes it a fit for any work site with plenty of towing and payload capacity to handle jobs of any size.

RAM makes two heavy-duty pickup trucks, the 2500 and 3500. The 2500 is offered in three versatile cab styles: Regular, Crew, and Mega. There are also two bed sizes: 6-feet 4-inches, which is offered with the Crew and Mega Cabs, or an 8-foot bed that is available with Regular and Crew. Exterior styling on the Heavy Duty ram trucks is similar to what you see on the RAM 1500 half-ton; a large, RAM branded grille leads the way with liberal use of chrome separating out the different trim levels.

Under the hood, there are three available V-8 engines. The base engine is a 383-hp, 5.7-liter HEMI V-8 that makes 400 pounds-feet of torque and takes gas or compressed natural gas. Also available is a 410-hp, 6.4-liter HEMI V-8 that makes 429 pounds-feet of torque. Lastly, there is also 350-hp, 6.7-liter Cummins turbo-diesel I-6 that makes 660 pounds-feet of torque when mated to a six-speed manual transmission. With the six-speed automatic equipped, the diesel’s output is bumped up to 370-hp and 800 pounds-feet of torque. Both V-8 engines only come with a six-speed automatic. Four-wheel drive is optional. RAM also offers a robust powertrain warranty on its engines; gas engines get 5-year/60,000 miles, while diesel engines get 5-year/100,000 miles.

Inside, the 2500 features a new center console that has a holder for both a mobile phone and a tablet, which can be concealed with a sliding door. Bluetooth connectivity is also standard now across the model lineup. The 2500 is offered in Tradesman, SLT, Laramie, Laramie Limited, and Longhorn trim levels. The new Laramie Limited is a luxurious, modern take on the pickup truck and it gets many unique stylish touches like black wood trim pieces and premium leather.

Standard safety features include front airbags, antilock brake, electronic stability system, and a new switchable rear view camera display. The driver can now switch between a view from the rear bumper or a camera mounted above the cargo bed which makes reversing while using the gooseneck trailer hookup much easier.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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