The Secrets to Your Lowest Possible Price on a New Car

Did You Know Every New Porsche Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

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Los Angeles, CA

New Porsche Vehicles Overview

Porsche’s expanding portfolio, with products like the Panamera and Cayenne, proves that it is no longer is it just a maker of performance driven sports cars. For 2013, the automaker from Stuttgart debuts a redesigned version of its entry-level sports car, the Boxster.

Although the Boxster is Porsche’s entry level sports car, there's nothing entry level about it. Coming in base and S trims, the Boxster gets brand new styling for 2013 which while recognizable, includes some interesting wrinkles like side vents and a back that evokes the Carrera GT supercar. There is also new electric power steering and more powerful engines.

Moving up, the mid-engine two-seater Cayman enjoys its last year before a 2014 redesign. It features a horizontally opposed six-cylinder engine much like the Boxster, but instead of a retractable soft-top it comes in hardtop only. Think of the Cayman as a sharpened Boxster.

The 911 series is Porsche’s pride and joy, and the 991 generation of the iconic sports car debuted in 2012. There are over 20 varieties of 911s for sale, ranging from the Carrera, to the track ready 911 GT3 RS. Each of these rear engine, rear-wheel drive sports cars carries tradition, as well as head turning performance and looks wherever they go.

Porsche’s first trek into the luxury sedan market came in the form of the Panamera and Porsche continues to tweak the formula. The Panamera Hybrid sits at the pinnacle of both performance and efficiency.

For the first time since its debut, the Cayenne luxury SUV was also redone from the wheels up in 2012 shedding 400 pounds of weight through the use of more aluminum components which improves ride and responsiveness. The Cayenne Hybrid is available for added fuel economy, and mates a supercharged V-6 with an electric motor to ensure there is no drop off in performance.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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