Did You Know Every New Mitsubishi Lancer Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
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2012 Mitsubishi Lancer Overview

Price Range: $15,695 to $27,995

Your Price: Ask Us

For sporty driving, nimble handling, and a plethora of trims and options at an affordable price, the 2012 Mitsubishi Lancer has it all.

There is a lot of reshuffling for the 2012 Lancer, including a new SE trim which is aimed for those who live in cold/snowy weather and features all-wheel drive, heated seats and side mirrors, a lower chrome grille, and 16-inch alloy wheels. The GTS is now the GT and adds 18-inch wheels and a new front end/instrument panel. All told, the 2012 Lancer’s trims are as follows: DE, ES, SE, GT, and Ralliart, not to mention the more powerful Lancer Evolution and the hatchback Lancer Sportback (both covered separately). Competition to the Lancer includes other compacts like the Honda Civic, Mazda3, and Ford Focus.

Engine options vary by trim level. The DE and DS models feature a 148-horsepower (143 in California), 2.0-liter four-cylinder that is mated to a five-speed manual or optional (ES) continuously variable automatic transmission. The SE and GT add a bit more hp with a 168-horsepower (161 in California), 2.4-liter four-cylinder with a five speed manual CVT.  Like the SE, the race-inspired Ralliart has all-wheel drive and features a 237-horsepower turbocharged, 2.0-liter four-cylinder that generates 253 pounds-feet of torque and is paired with a six-speed, twin-clutch automated manual. Depending on which trim/engine you opt for, fuel estimates range between 18-26 mpg in the city and an efficient 25-34 mpg on the highway.

The exterior of the 2012 Mitsubishi Lancer features a fairly aggressive design with a chrome grille, parabolic fog lamps, and swept forward hood. Standard side skirts and16-inch wheels are nice touches, while 18-inch wheels, a rear wing-style spoiler, and rocker-panel extensions are optional.

Inside, the 2012 Lancer seats five and has a 60/40-split folding rear seat for added cargo room. A navigation system, 30-gigabyte hard drive, air conditioning, USB port, chrome accents, heated leather seats, sport bucket front seats, and leather-wrapped steering wheel are optional.

Safety comes standard in the 2012 Mitsubishi Lancer in the form of antilock brakes, an electronic stability system, side-impact airbags, side-curtain airbags, and a driver’s knee airbag, while a backup camera is optional.

You don’t have to spend a ton of cash to look good and enjoy the act of driving in the efficient 2012 Mitsubishi Lancer.
2012 Mitsubishi Lancer

2012 Mitsubishi Lancer

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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