Did You Know Every New Mazda Sedan Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

New Mazda Vehicles Overview


Mazda’s driver-friendly lineup of cars and crossovers are back for 2012 and continue to place a premium on handling and responsiveness, while still being practical. This year marks the return of the Mazda5 after a year off in 2011.

The smallest car in the stable is the subcompact Mazda2 which debuted last year. Only available as a four-door hatchback, the Mazda2 seats five and comes with more standard features than many other cars in this segment including keyless entry and an auxiliary audio input.

2012 brings the exciting addition of what Mazda calls SkyActiv technology to the compact Mazda3. The new technology will be available on both the sedan and four-door hatchback, and includes a new engine and a pair of new transmissions. Equipping a sedan version of the Mazda3 with the SkyActiv engine/transmission pushes highway mpg up to 40 (38 in the hatch) and makes one of the most entertaining cars in its class also one of the most efficient.

If you find that you have the need for more… well, speed, then the Mazdaspeed3 is happy to oblige you with its 263-hp, turbocharged four-cylinder under the hood that also puts out an astounding 280 pounds-feet of torque. The Mazdaspeed3 only comes as a hatchback and for 2012 adds an optional blind spot warning system.

The midsize Mazda6 also returns with your choice of four-cylinder or V-6 power.

If you need to fit more people, Mazda has brought back the Mazda5 minivan for 2012 and it features brand new styling inside and out, as well as a new engine. The Mazda5 really puts the “mini” back in minivan; it’s substantially smaller than the other minivans you’ll see on the market and seats up to six passengers in three-rows.

Remaining one of the best performance bargains on the road today, the Miata MX-5 convertible (soft-top or hardtop) offers rear-wheel drive hijinks and some of the best handling you’ll find in any production vehicle.

There is also a pair of crossovers available from Mazda, the CX-7 and the larger CX-9. The five-seat CX-7 lets you choose between a pair of four-cylinder engines (one normally aspirated, one turbocharged) and offers all-wheel drive as an option.

The CX-9 crossover pushes seating capacity up to seven across three-rows and adds features like standard three-zone automatic climate control. All-wheel drive is optional here as it is on the CX-7, but the CX-9 comes with a larger V-6 engine for extra power.

(The RX-8 and Tribute were discontinued for 2012)

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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