Did You Know Every New Lincoln Sedan Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

New Lincoln Vehicles Overview


Lincoln is the luxury/premium division of Ford, making more upscale versions based on Ford model platforms. There is also plenty of crossover between the two brands when it comes to technology; Lincoln cars feature versions of Sync and MyLincoln Touch.

The smallest car Lincoln makes is the midsize MKZ sedan, which is also available as the MKZ Hybrid for those looking for greater fuel efficiency. The MKZ is closely related to the Ford Fusion, and comes equipped with a 263-hp, 3.5-liter V-6 and your choice of front- or all-wheel drive.  There are plenty of standard features to go around in the MKZ, including Sync, heated/cooled/powered front seats, and wood/leather trim.

Looking for great fuel economy and luxury? The MKZ Hybrid and its 41 mpg/city and 36 mpg/highway have you covered. It can also travel up to 47 mph on electric power only.

The flagship MKS sedan offers a choice between two powerful V-6 engines, a base 273-hp V-6 and a 355-hp twin-turbo EcoBoost V-6, which automatically adds all-wheel drive (an option with the base engine). Luxurious features include heated front and rear seats, a THX 14-speaker sound system, self-parking system, and a dual-panel sunroof.

Lincoln also offers a trio of crossovers and SUVs for those who are looking for more utility from their vehicle. The five-seat MKX is a close relative of the Ford Edge, and shares with the Edge an emphasis on technology, with MyLincoln Touch, Sync, and touch-sensitive controls across the dashboard.

If more seating and cargo space are needed, the MKT seats six- or seven-passengers across three-rows of seats. It features the same engine options found in the MKS, and a lowered price for the EcoBoost engine in 2012.

Finishing things up is the full-size Navigator SUV, which comes in a long-wheelbase version as well (Navigator L). The Navigator and its powerful V-8 also comes with plenty of convenience features like a power liftgate, power-folding third row, heated and cooled front seats, and a navigation system all as standard equipment.

The Town Car has been discontinued for 2012.

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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