The Secrets to Your Lowest Possible Price on a New Car

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Did You Know Every New Lexus IS 350 Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

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2014 Lexus IS 350
2014 Lexus IS 350

Price Range: $39,615 to $41,850

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2014 Lexus IS 350 Overview

Price Range: $39,615 to $41,850

Your Price: Ask Us

Vehicle Overview
Lexus has redesigned the IS for 2014, giving the sport sedan the bold spindle grille seen on other newer Lexus models as well as an all-new interior with a roomier backseat. Again offered with rear- or all-wheel drive with a choice of two V-6 engines, the IS competes against models like the Cadillac ATS, BMW 3 Series and Audi A4. It hits dealerships midway through the 2013 calendar year.

Exterior Highlights

The IS' dominant design theme is its oversized spindle grille, which gives the sedan an imposing look in F Sport trim. LED daggers below the headlights complement the pinched upper area of the grille, and the dagger theme is mimicked in the taillights. The sedan's wheelbase has been stretched 3 inches but it remains well-proportioned overall and retains the smooth body sides of its predecessor.

Interior Highlights

The five-seat interior sees even bigger changes than the exterior, with an all-new dashboard design that adopts the slightly industrial, stacked look of other recently redesigned Lexus models. Lexus' Remote Touch-operated navigation system is available.

From a comfort standpoint, the biggest improvement to the cabin is the much roomier backseat, which gives taller passengers good legroom — something that was sorely missing in the prior-generation IS. The sedan also gets a new split-folding backseat, but it doesn't lay flat with the cargo floor; there's a ledge that's about 6 inches tall.

Under the Hood
The 2014 IS will again be offered in IS 250 and IS 350 form and powered by a 2.5-liter V-6 or a 3.5-liter V-6, respectively. Horsepower and torque figures for the engines haven't been announced as of publication, but the power plants carry over from the 2013 IS, so expect similar output. (The 2013 IS 250 made 204 horsepower and 185 pounds-feet of torque while the IS 350 produced 306 hp and 277 pounds-feet of torque.) The rear-wheel-drive IS 350 now gets the eight-speed automatic transmission from the IS F high-performance model but the rest of the lineup uses a six-speed automatic.

The new IS gets Lexus' Drive Mode Select system with normal, Eco, Sport and, for the IS 350, Sport+ modes that adjust vehicle response for enhanced gas mileage or performance. Another new performance feature is G-force Artificial Intelligence, or G-AI. Available in Sport mode, the system adjusts how the transmission downshifts based on G force, and also holds the selected gear through a corner.

The suspension has been overhauled, too. The sedan still uses a double-wishbone front suspension that now has greater sway rigidity while the rear suspension features a new multilink design from Lexus' larger GS sedan. The F Sport edition of the IS gains unique suspension and steering tuning designed to yield better handling.

Safety

The car has 10 standard airbags, antilock brakes and an electronic stability system. An array of active safety features are available including a lane departure warning system, a blind spot warning system and rear cross-traffic alert. Automatic high-beam headlights that dim when there's traffic ahead are also available.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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