Did You Know Every New Land Rover Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

New Land Rover Vehicles Overview


Land Rover marches gamely  into 2012 with the unveiling of a brand-new model – the Range Rover Evoque.

The all-new Evoque represents a new direction for Land Rover– crossover country. Available with two- or four-doors, the Evoque is powered by a turbocharged 2.0-liter four-cylinder that produces 240-hp. A permanent all-wheel drive system comes standard and the terrain management system adapts the Evoque to whatever surface you happen to be driving.  Although it has only been out for a short time, the Evoque is already racking up the accolades including the North American Truck of the Year award.

Land Rover’s entry level model is the LR2 compact luxury SUV. The LR2 is a very capable off-roader with 8.3 inches of ground clearance and permanent four-wheel drive. It also comes with a standard panoramic moonroof and leather upholstery.

For more space, the LR4 midsize luxury SUV offers seating for five- or seven-passengers. 2012 brings updates to the LR4’s audio, navigation, and rear-seat entertainment systems, which get revised designs and improved functionality.

The most recognizable models Land Rover makes are the Range Rover and the slightly smaller and less expensive Range Rover Sport. Both share the same powertrain options, a pair of V-8’s which output 375-hp or 510-hp (supercharged) which is more than enough power whether you’re sitting pretty on the pavement or churning over dunes.

Inside, the Range Rover Sport offers a standard navigation system and Bluetooth® connectivity. The Range Rover adds tri-zone automatic climate control and heated front and rear seats as standard equipment.

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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