The Secrets to Your Lowest Possible Price on a New Car

Did You Know Every New Kia Sedona Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month, we helped 97,584 new car buyers find their perfect car!

2015 Kia Sedona
2015 Kia Sedona

Price Range: $26,100 to $39,700

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2015 Kia Sedona Overview

Price Range: $26,100 to $39,700

Your Price: Ask Us


The 2015 Kia Sedona gets a needed complete redesign for the new model year that updates the minivan’s styling, materials, and powertrain.

The Sedona’s thorough makeover is long overdue; the previous model looked like it could be from a decade ago, but the new design is thoroughly modern and much more attractive. It all starts with the Sedona’s nose, which features Kia’s corporate grille and aggressive sculpting on the hood that gives it needed definition. Projector style headlights are standard, with LED positioning lights and taillights optional. Wheel sizes range from 17-inches to 19-inches, and powered sliding doors and a smart power liftgate, which opens the liftgate automatically if you stand behind it for three seconds with the keyfob in your pocket or purse.

Under the hood, the Sedona’s new 3.3-liter V-6 engine is shared with the Sorento and Cadenza. It offers more power, with 276-hp and 248 pounds-feet of torque and comes mated to a six-speed automatic transmission. Fuel economy ratings are essentially unchanged at 18/24 mpg city/highway. Maximum towing capacity is 3,500 pounds when properly equipped. The Sedona also has a brand new chassis that Kia says improves driving dynamics.

Inside, the new Sedona’s slightly stretched wheelbase gives passengers more room all around. Materials have also been upgraded and the new interior design includes a driver-centric cockpit with the center console slightly canted towards the driver’s side to offer easier access to dashboard controls. The second-row seating is tracked, so it can slide forward and back, and also flips and folds forward. Moving rearward, the third-row bench splits 60/40 and can fold completely into the floor to form a flat cargo area. Standard interior features include air conditioning, cruise control, Bluetooth connectivity, twelve cup holders, USB port, and power windows/locks. Higher trim levels add features like leather upholstery, tri-zone automatic climate control, powered/heated front seats, Kia’s UVO infotainment system with expanded eServices, adaptive cruise control, and a navigation system.

Standard safety features include six airbags, all disc antilock brakes, electronic stability control, and active front headrests. Extra safety technology is optional, including a blind spot detection system, rear cross-traffic alerts, forward collision and lane departure warnings, and a surround view monitor.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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