The Secrets to Your Lowest Possible Price on a New Car

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Did You Know Every New Kia Sedona Has a Secret Price?

It's the low price you'll never see published in the paper...

Discover the Dealer's Secret Price

Over the past month we helped 55,174 new car buyers find their perfect car!

55,174
2014 Kia Sedona
2014 Kia Sedona

Price Range: $25,900 to $30,900

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Sonya S.
Los Angeles, CA

2014 Kia Sedona Overview

Price Range: $25,900 to $30,900

Your Price: Ask Us

Vehicle Overview
The Kia Sedona minivan seats seven and comes with a standard V-6 drivetrain. The Sedona comes in base LX and upscale EX trim levels. Competitors include the Honda Odyssey, Toyota Sienna and Dodge Grand Caravan.

New for 2014
After a one-year hiatus, the Sedona returns to the Kia lineup for 2014, bringing updated exterior styling and enhanced cabin functionality with a storage area for tablet computers.

Exterior Highlights
The Sedona comes with an updated front bumper and grille style. Power mirrors come standard and so do 16-inch wheels, with 17-inch wheels available. Additional options include power sliding doors, power moonroof, and a roof rack.

Interior Highlights
The Kia Sedona features seating for seven in three rows, the second row featuring one-touch flip-and-fold seats for easier third-row access, and a 60/40 split bench in the third row with seats that fold into the floor. Additional standard features include air conditioning, cruise control, and CD stereo. Optional leather upholstery, power front seats, power-adjustable pedals, and navigation system available.

Under the Hood
The Sedona is equipped with a 269-horsepower, 3.5-liter V-6 engine. The Six-speed automatic transmission with manual-shift provision comes standard along with four-wheel-disc brake system.

Safety Features
The Kia Sedona comes with a variety of standard safety features: side-impact airbags for the front seats, side curtain airbags for all three rows, and active front head restraints. Antilock brakes, electronic stability system, and rear parking systems also come standard. An optional backup camera is available.

*Overview courtesy of Cars.com

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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