Did You Know Every New Kia Rio Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

2012 Kia Rio Overview

Price Range: $13,400 to $17,500

Your Price: Ask Us

As people are increaslingly looking for smaller and more fuel efficient vehicles, car makers have responded by paying more attention to the smaller cars in their lineups, and Kia has done this as well by redesigning its subcompact offering the 2012 Rio.

The Rio is a subcompact sedan that also comes as a hatchback, called the Rio5 which was also redesigned and is reviewed separately on this site. 2012 brought sweeping changes to the Rio; what was once quite frankly a boring exterior has been replaced with all new sheet metal and a brand new look that seems inspired by Kia’s striking Optima midsize sedan. The Rio now features a smaller version of the chrome ringed grille and swept back headlights that are making their way around the Kia lineup.

Also new is the Rio’s engine, which is now a 138-horsepower, 1.6-liter four-cylinder that is mated to a six-speed manual or automatic transmission. This new powertrain helps the Rio to achieve impressive fuel economy numbers for a car that doesn’t have to rely on the added cost/complexity of a hybrid system: 30 mpg in the city and 40 mpg on the highway. There is an available Eco Package as well that increases the city mpg number by one.

Inside, the five-seat Rio also has brand new styling and a well-thought out design to it. We had a chance to spend some time with the new Rio and enjoyed the intuitive nature of all the controls and a lack of clutter. There are also some nice touches, such as a rubberized slot in the center console where you can put an iPod or cell phone and it won’t slide about. Standard features are also impressive for a car of this class and include USB/auxiliary audio inputs, steering-wheel-mounted audio controls, and air conditioning. Available options include Bluetooth® connectivity, push button start, a navigation system, and Kia’s new UVO infotainment system that connects your smartphone to the Rio. UVO allows you to control many of your phone’s functions using voice commands, including making/receiving calls, and it will even read text messages aloud so you can stay focused on driving.

Safety features include six airbags, antilock brakes, electronic stability control, and LATCH seating. UVO also adds a backup camera for safe reversing.

The 2012 Kia Rio provides exceptional value in a stylish package. If you’re in the market for a solid commuter or a car for a young driver, the Rio is definitely worth checking out.
2012 Kia Rio

2012 Kia Rio

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

Close Window