Did You Know Every New Kia Optima Hybrid Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
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2012 Kia Optima Hybrid Overview

Price: $25,700

Your Price: Ask Us

After its 2011 debut, the Kia Optima Hybrid returns in 2012 with only a few minor changes to its uncomplicated this-or-that model strategy.

Kia keeps things simple with the Optima Hybrid; only one trim is available with extra features consolidated into the Premium Technology Packages. The 2012 Kia Optima Hybrid gets high marks for a sharp appearance, inviting interior, strong safety features, and 40 mpg highway fuel economy.

The Optima Hybrid packs a wealth of standard equipment, including power windows, an eight-way power adjustable driver seat, leather-wrapped steering wheel, 16-inch aluminum wheels, tilt and telescopic steering column, automatic dual-zone climate controls, Bluetooth® connectivity, and a tech-friendly stereo with satellite radio, USB port, and iPod integration.

The Premium Technology package adds 17-inch alloy wheels, a sunroof, heated and cooled leather trimmed seats, heated rear seats, heated steering wheel, power-folding outside mirrors, and an eight-speaker Infinity audio system.

Possessing a sleek, almost piercing exterior design, the Optima Hybrid has a number of aerodynamic elements to reduce drag and improve airflow around and under the car. Lightweight materials not found on other Optima models also help improve fuel economy, but it’s the hybrid powertrain that gets most of the credit for the EPA estimated fuel economy of 35 mpg in the city and 40 mpg on the highway. The 166-horsepower, 2.4-liter gas engine is teamed with a 40-horsepower electric motor, and both are mated to a six-speed automatic transmission. Opting for a six-speed transmission as opposed to a CVT like you’ll find in many hybrids gives the Optima Hybrid a more traditional feel to its driving experience.

This is a full parallel hybrid system that can operate in pure electric mode at speeds of up to 62 mpg. Keep in mind that the motor’s battery pack is mounted in the trunk area, which reduces cargo volume to just less than 10 cubic feet. Even with the hybrid system’s extra complexity, the Optima Hybrid is covered by the 10-year/100,000-mile limited powertrain warranty.

Earning a full five stars from the NHTSA, the Optima Hybrid is fully equipped with six airbags, front active headrests, four-wheel anti-lock disc brakes, electronic stability and traction control, and a brake-assist system. There’s also an advanced management system that cuts all power from the battery pack if any abnormality is detected and an engine-sound warning to alert pedestrians during electric-only operation.

While it doesn’t boast the most aggressive hybrid powertrain on the market, the 2012 Kia Optima Hybrid may offer a more satisfying driving experience with an abundance of standard features, sophisticated interior ambience, and excellent safety marks.
2012 Kia Optima Hybrid

2012 Kia Optima Hybrid

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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