Did You Know Every New Kia Optima Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

2012 Kia Optima Overview

Price Range: $19,500 to $26,500

Your Price: Ask Us

Vehicle Overview
Kia has transformed its Optima family sedan from a plain, forgettable entry to one of the most distinctively styled cars in the class. Three trim levels are available — LX, EX and SX — and the five-seat Optima competes against cars like the Ford Fusion, Toyota Camry and Honda Accord. It's also offered in hybrid form.

New for 2012
The base LX trim level gains new exterior styling cues including chrome door handles, fog lights, heated side mirrors and automatic headlights. Meanwhile, the midlevel EX trim now features LED taillights.

Exterior
With its creased sheet metal and low-slung shape, there's luxury-car sophistication to the Optima's exterior that you don't see in a lot of family sedans. The Optima features the new face of Kia that we've seen on models like the Sorento and Sportage crossovers. It's essentially a black mesh grille bordered by angular headlights, and the design enhances the car's aggressiveness. The placement of the Kia badge above the grille is a little odd-looking, though. Exterior features include:
  • Standard 16-inch steel wheels; available 16-, 17- and 18-inch alloy wheels
  • Standard dual chrome exhaust tips
  • Optional panoramic sunroof
  • Optional high-intensity-discharge headlights
  • Optional lip spoiler
Interior
The five-person cabin features front bucket seats and a rear bench seat. The interior has a driver-oriented design, with the entire center control panel angled toward the driver. The optional Premium Package includes an Infinity stereo, Kia's UVO hands-free entertainment and communication system, and HD Radio. Interior features include:
  • Standard cloth seats; leather optional
  • Standard tilt/telescoping steering wheel
  • Standard cooled glove box
  • Standard CD stereo with MP3 jack and USB port
  • SX trim level has leather upholstery, stitched seams, paddle shifters on the steering wheel, metal pedals and illuminated scuff plates
  • Optional heated and cooled front seats
  • Optional rear seat heaters
  • Optional heated steering wheel
  • Optional navigation system with a backup camera
Under the Hood
Mechanical features include:
  • Standard 200-horsepower, 2.4-liter four-cylinder that teams with a six-speed manual or a six-speed automatic transmission
  • Optional 274-hp, turbocharged 2.0-liter four-cylinder, which works only with the automatic transmission
Safety
Standard safety features include:
  • Antilock brakes
  • Side-impact airbags for the front seats
  • Side curtain airbags
  • Electronic stability system
Overview courtesy of Cars.com
2012 Kia Optima

2012 Kia Optima

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

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Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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