Did You Know Every New Kia Hatchback Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

New Kia Vehicles Overview


Kia’s lineup of vehicles returns for 2011 with a few fresh redesigns which are sure to wow consumers.  Get ready to experience a new level of sophistication and style, along with the rise of Kia in the automotive landscape.

The Forte compact car is back for 2011, this time with a new five-door hatchback version that is sure to turn heads.  If you’re looking for a car with two-doors, the Forte Koup also returns.  All versions of the Forte and Forte Koup receive an updated six-speed transmission, available in either automatic or manual form.

Another exciting development from Kia is the completely redesigned Optima mid-size sedan.  Sharing a platform with the Hyundai Sonata, the Optima represents a leap forward for Kia.  With aggressive styling and a large handful of new amenities inside, the Optima is set to be a major player in this competitive segment. 

The Sportage compact crossover is completely redesigned for 2011, with two brand new engine choices and an updated exterior.   Premium features like Bluetooth connectivity and steering wheel controls are now standard on the Sportage.

Also receiving a fresh makeover for this year is the Sorento crossover, which sits on a new chassis and now comes with room for an optional third-row of seating.  The Sorento is available with front- or all-wheel drive and can two up to 3,500 pounds when properly equipped.

The sub-compact Rio and Rio5 hatchback are now only available with an automatic transmission for this model year.

Completing Kia’s lineup, the trendy Soul compact SUV is also unchanged for 2011 and the Sedona minivan receives a new grille, tuned up engine, and a six-speed automatic transmission.

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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