The Secrets to Your Lowest Possible Price on a New Car

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2015 Ford F-150 Overview

Price Range: $26,030 to $55,305

Your Price: Ask Us


The 2015 Ford F-150, America’s best-selling vehicle, gets a complete redesign for the new model year that fully changes its styling, body, and powertrains.

The F-150 becomes the first large scale vehicle to come with a body made completely of aluminum instead of the traditional steel. This even includes the bed and Ford claims weight savings of up to 700 pounds in some models. Less weight means better fuel economy, an improved ride on the road, and better performance as well.

Exterior styling hearkens back to Ford’s Atlas concept that first appeared in 2013, with a large front grille flanked by C-shaped headlight clusters on either side. XL and XLT trims feature a three-bar Ford grille with openings on either side, while the other three trim levels (Lariat, King Ranch, and Platinum) feature a larger three-bar grille that is aped from Ford’s larger Super Duty trucks. Three cab sizes are available: regular, Super Cab, and Super Crew. Ford also says that all of the windows on the F-150 are larger, improving visibility which is helpful for moving a vehicle of this size around in tight spaces.

Under the hood, the 2015 F-150 has four engine options, two new and two carrying over from the previous generation. The base engine is new, a 282-hp, 3.5-liter V-6 that makes 253 pounds-feet of torque. The largest engine is a carryover, the 385-hp, 5.0-liter “Coyote” V-8 which makes 387 pounds-feet of torque. Two EcoBoost engines are available, starting with the familiar 365-hp, 3.5-liter EcoBoost V-6. The final engine is brand new, a 325-hp, 2.7-liter EcoBoost V-6. Each engine is mated to a six-speed automatic transmission, and rear- or four-wheel drive systems are available.

Inside, the F-150 had some catching up to do. Much of the competition was refreshed or redesigned recently which included cabin upgrades that put the F-150 on its heels. The new cabin is roomier, gets an updated center stack with easier to use controls, and offers more technology. Ford’s much maligned MyFord Touch system returns, but this time with more physical controls which is a welcome change. Standard equipment includes air conditioning, a tilt/telescoping steering wheel, and an information display in the instrument panel. Options include SYNC with Bluetooth connectivity and voice command recognition, navigation, HD radio, leather upholstery, heated/cooled front seats, and dual zone automatic climate control.

The F-150’s switch to an aluminum body might draw most of the headlines, but updates to the frame structure under its skin including stronger steel will improve the truck’s crash performance. Six airbags, antilock brakes, and an electronic stability system come standard. A whole battery of safety technology is also available, including adaptive cruise control, a blind spot warning system, and inflatable rear seatbelts.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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