The Secrets to Your Lowest Possible Price on a New Car

Don't pay MSRP! Find Your Lowest Price on a 2013 Hyundai Sonata.

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month we helped 97,584 new car buyers find their perfect car!


I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2015 Chevrolet Colorado Overview

Price Range: $20,120 to $34,415

Your Price: Ask Us


Back for the first time since 2012, the 2015 Chevrolet Colorado gives GM a new contender in the midsize truck market to battle the Toyota Tacoma and Nissan Frontier.

As full-size pickup trucks have gotten larger and larger, then has been a large hole in the market for car buyers that are looking for something with utility that can still fit in a regular sized parking space. After the last Colorado was sold in 2012, GM left the midsize pickup truck market altogether pulling the plug on both the Colorado and the GMC Canyon, but for 2015, both of them return with new styling and new powertrains.

The 2015 Colorado is available in Crew or Extended Cab versions, and the Crew Cab offers a short or long box for added flexibility. Both cab sizes offer seating for five passengers, but they will be more cramped in the rear of the Extended Cab. Exterior styling on the Colorado is very different from what is found on the larger Silverado 1500, with the Colorado having more nuance than the brash, squared off face of the bigger Silverado. It’s a design we like, from the simple black grille instead of a large, chrome front piece, to the subtle sculpting on the aluminum hood.

Peeking under the hood, the 2015 Colorado offers two engine options based off of engines found in other GM products, but now specifically tuned for truck duty. The base engine is a 200-hp, 2.5-liter four-cylinder that makes 191 pounds-feet or torque, while a more powerful 305-hp, 3.6-liter V-6 making 269 pounds-feet of torque is optional. Both engines are mated to a six-speed manual or automatic transmission. Four-wheel drive is also optional. Next year, the Colorado will add a turbo-diesel engine option to its ranks that will offer even more torque and better fuel economy. Estimated fuel economy figures check in at 20/27 for 2WD/automatic models.

The Colorado’s interior is simply styled with an emphasis on easy to reach and use controls. The rear seats fold up to reveal a large storage space underneath, good for storing tools or other valuables you don’t want to leave in the cabin. Standard features include air conditioning, USB port, and a powered driver’s seat. Also available are a navigation system with an 8-inch screen, Bluetooth connectivity, automatic climate control, heated front seats, and OnStar services including Wi-Fi hotspot capability over a 4G LTE connection.

Standard safety features include a rearview camera, six airbags, electronic stability control, and antilock brakes. Also available are several safety technologies including forward collision alerts and lane departure warnings.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
to Top
Close window
Why Enter My ZIP Code?

We use your ZIP code to find accredited dealers in your area who will quote you their best internet price.