The Secrets to Your Lowest Possible Price on a New Car

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Don't pay MSRP! Find our Lowest Price on a 2013 Hyundai Sonata.

It's the low price you'll never see published in the paper...

Discover the Dealer's Secret Price

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2013 Hyundai Sonata
2013 Hyundai Sonata

Price Range: $20,895 to $27,595

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Sonya S.
Los Angeles, CA

2013 Hyundai Sonata Overview

Price Range: $20,895 to $27,595

Your Price: Ask Us

The 2013 Hyundai Sonata offers drivers an affordable midsize sedan with attractive styling and solid value. Hyundai discontinued the manual transmission for 2013, but added comfort options including heated front seats and a choice of two sunroofs.

The front-wheel drive Sonata features a 198-horsepower, 2.4-liter, four-cylinder engine under the hood, which is paired with a six-speed automatic transmission with auto/manual mode that also adapts to an individual’s driving habits. A more powerful, 274-horsepower, turbocharged 2.0-liter, four-cylinder engine is available in the Sonata Turbo edition. Steering wheel-mounted paddle shifters are standard in the SE and Turbo Limited editions, and the Active ECO system uses computer modeling and powertrain performance mapping to modify engine and transmission control for increased fuel economy.

The Sonata’s base four-cylinder engine provides fuel economy ratings of 24 mpg in the city and 35 mpg on the highway. The Sonata Turbo sacrifices some fuel economy for performance, though its turbocharged four-cylinder provides superior efficiency compared to the V-6 engines found in much of the competition. It checks in at 22 mpg in the city and 34 mpg on the highway.

Standard interior features include air conditioning, power windows with driver’s auto-up/down, steering wheel-mounted audio, phone, Bluetooth, and cruise controls. Cloth seats are included, and leather seats with front and rear heating options are available. Dual front automatic temperature control and floor-mounted rear vents come standard in premium trims. The audio system can be upgraded to a Dimension or Infinity premium audio system. Hyundai’s Blue Link emergency communication system is included, and a navigation system with seven-inch display, rear-view camera, and push-button start with a proximity key are available options. The Sonata also offers a choice of two sunroof options: a panoramic or normal-sized power tilt-and-slide.

Exterior features include standard bodycolor front grille and exterior door handles, solar control glass, and sixteen-inch steel wheels. Sixteen-, seventeen- or eighteen-inch aluminum alloy wheels are available, as is a chrome-tipped dual exhaust and chrome front grille and exterior door handles. Dual folding heated power side mirrors are standard and front fog lamps are available.

Hyundai delivers on safety features, with standard dual front airbags, driver and front passenger side-impact airbags, and side-curtain airbags. Electronic stability and traction control are standard, as is the antilock braking system with electronic brake-force distribution and brake assist. Front and rear crumple zones and the energy-absorbing steering column provide added safety in the event of a collision, and active front head restraints provide additional protection during rear impact collisions.

The 2013 Hyundai Sonata is a solid choice for drivers looking for an affordable midsize sedan. The numerous standard features, competitive base price, and good fuel economy ratings make the Sonata a good value for the money and the stylish, contemporary design with roomy interior make for an attractive presentation on the highway or around town.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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