The Secrets to Your Lowest Possible Price on a New Car

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Did You Know Every New Hyundai Santa Fe Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

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97,584
2015 Hyundai Santa Fe
2015 Hyundai Santa Fe

Price Range: $30,150 to $36,000

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2015 Hyundai Santa Fe Overview

Price Range: $30,150 to $36,000

Your Price: Ask Us

New/Notable:

The 2015 Hyundai Santa Fe is the larger of the two Santa Fe models that Hyundai makes and offers seating for up to seven passengers across three rows of seats.

Between the three-row Santa Fe and the smaller, five-seat Santa Fe Sport (covered separately), Hyundai hopes to corner the market for families that need more cargo and passenger space than you can find in a compact crossover. The 2015 Santa Fe is the longer of the two, with 8.5 extra inches of length which allows an extra row of seating to fit inside, giving it a leg up on both seating and cargo capacity. There are both six- and seven-seat variants of the Santa Fe; a three-person split folding bench second row is standard, with second row captain’s chairs optional.

There are a few changes for the 2015 model year; daytime running lights are now standard, as is a driver’s blind spot mirror located in the side mirror. Some interior features have shifted from one options package to another, but the biggest change is the addition of a new hands-free power liftgate to the options list. Stand behind the Santa Fe with the key fob in your pocket or purse for three seconds and the liftgate opens automatically. Exterior styling features a large helping of Hyundai’s signature “fluidic sculpture” design that has made its way through their lineup the last several years. 18-inch alloy wheels are standard, while exterior options include a panoramic moonroof, power liftgate, and 19-inch wheels.

The Santa Fe only offers one engine option, a 290-hp, 3.3-liter V-6 mated to a six-speed automatic transmission. Front-wheel drive is standard, with an all-wheel drive system optional. Towing capacity maxes out at 5,000 pounds. Fuel economy figures check-in at 18/25 mpg city/highway for front-wheel drive models; all-wheel drive models get the same mark in the city and 24 mpg/highway. Top of the line GLS/Limited models with Ultimate Package return 17/23 mpg due to added weight from optional equipment.

Inside, the 2015 Santa Fe offers 146.6 cubic feet of passenger volume and 13.5 cubic feet of cargo behind the third-row. A power driver’s seat, heated front seats, and air conditioning come standard. Also standard are several technology features, including Bluetooth connectivity, HD radio, and a USB/iPod port. Hyundai’s Blue Link communication system, similar to GM’s OnStar system, comes with a free three-month subscription but requires a monthly payment after that.

Standard safety features include seven airbags, backup camera, antilock brakes, and an electronic stability system with traction control. Blind spot detection with rear cross traffic alerts, lane change assist, and a rear parking assistance system are optional.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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