Car Price Secrets

The Secrets to Your Lowest Possible Price on a New Car

Car Price Secrets
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Did You Know Every New Hyundai Santa Fe Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

2017 Hyundai Santa Fe See 2016

Price Range: $30,800 to $41,150 Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!

Gina L.
Los Angeles, CA

Over the past month, we helped 97,584 new car buyers find their perfect car!

2017 Hyundai Santa Fe Overview

  • Revised exterior for 2017
  • Standard 290-hp, 3.3-liter V-6 engine
  • Newly available automatic emergency braking
The 2017 Hyundai Santa Fe is a fullsize SUV that seats up to 7 passengers across three rows. It competes with the Toyota Highlander, Honda Pilot, and Ford Explorer.

Four trims are available: the SE, Limited, SE Ultimate, and Limited Ultimate.

The Santa Fe has been given a mid-cycle exterior revision, which includes a new headlight design, a metallic rear diffuser, and vertical vents at the front and rear fascia. The door handles, front grille, and passenger windows adorn chrome trims, which give it a more premium look. Standard features include LED daytime running lamps, a dual-pipe exhaust system, and power/heated side mirrors. Available features include HID headlights, front LED fog lights, power side mirrors with turn signal indicators, a trailer hitch receiver, a panoramic moonroof, a power liftgate, and a hands-free liftgate.

Under the hood, the Santa Fe is powered by a standard 290-hp, 3.3-liter V-6 engine mated to a 6-speed sport automatic transmission and front- or all-wheel drive. Fuel efficiency for the SE and Limited trims is an EPA-estimated 18/25 mpg city/highway (18/24 mpg with AWD). For the SE Ultimate and Limited Ultimate trims, the rating slightly decreases to 17/23 mpg (17/22 mpg with AWD).

Inside, the Santa Fe has stain-resistant cloth seating with a 40/20/40 split-folding second-row bench seat and a 50/50 split-folding third-row. Captain’s chairs are optional replacements for improved second-row comfort. Maximum cargo capacity is 71.5 cubic feet. The center stack features a standard audio system that includes a 7-inch touchscreen, CD/MP3 playback, Android Auto compatibility, and a USB port. It can be upgraded and outfitted with an 8-inch touchscreen, an integrated navigation system, and an Infinity premium audio system. Standard features include dual-zone automatic climate control, rear HVAC, and remote keyless entry. Available Hyundai Blue Link connected services include emergency assistance, and remote access and designation search via smartphone. Leather upholstery, a heated steering wheel, heated rear seats, and an automatic dimming rearview mirror are available as well.

The Santa Fe gain a newly available forward collision warning system with automatic braking. Other available features include adaptive cruise control, a multi-view camera system, a blind spot monitoring system, rear cross-traffic alert, and lane departure warning. Standard safety features include a backup camera and a tire pressure monitoring system.

Car Buying Secrets

Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.

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