Car Price Secrets

The Secrets to Your Lowest Possible Price on a New Car

Car Price Secrets
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Did You Know Every New Hyundai Santa Fe Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

2017 Hyundai Santa Fe See 2016

Price Range: $30,800 to $41,150 Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!

Gina L.
Los Angeles, CA

Over the past month, we helped 97,584 new car buyers find their perfect car!

2017 Hyundai Santa Fe Overview

Hyundai's three-row Santa Fe crossover SUV is mildly redesigned for 2017 and adds newly available safety tech, bringing it in line with many competitors in that area. Most notable is a forward collision warning system with automatic emergency braking.

Four trims are available: the SE, Limited, SE Ultimate, and Limited Ultimate.

The Santa Fe's exterior styling is mildly tweaked with available LED daytime running lamps and LED fog lights as well as a new headlight design. Out back it wears redesigned taillights and dual exhaust outlets. Wheel choices of 17-, 18- or 19-inch sizes have new designs and there's a new Storm Blue exterior color.


Android Auto makes its way into the Santa Fe as standard equipment to integrate an Android phone with the SUV's multimedia system, including more than 40 available applications. Hyundai says to stay tuned for an announcement regarding the similar Apple CarPlay for iPhones in the first half of the year.

The Santa Fe's standard 7-inch touch-screen features next-generation Hyundai Blue Link connectivity with safety and diagnostic features as well as remote start with climate control, stolen vehicle recovery and remote door lock/unlock.

Optional features include an 8-inch touch-screen, third-row USB outlet, power front passenger seat with height adjustment, second-row cupholders on the Limited trim level and new woodgrain interior trim on leather-equipped Santa Fe models.

Under the Hood

A new drive mode selector with Normal, Sport and Eco modes changes responsiveness of the carryover engine and transmission: a 290-horsepower, 3.3-liter V-6 with six-speed automatic transmission and front- or all-wheel drive. Power steering assist also can be varied using the drive mode selector, changing the steering feel.

If a standard backup camera doesn't do the trick, a newly available multiview camera system provides a top-down view of the Santa Fe for a comprehensive look around the vehicle while parking.

Lane departure warning, adaptive cruise control and forward collision warning with automatic emergency braking and pedestrian detection also are first-time features and bring the Santa Fe's safety offerings in line with what's available on the Toyota Highlander and Honda Pilot.

Overview courtesy of

Car Buying Secrets

Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.

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