The Secrets to Your Lowest Possible Price on a New Car

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Did You Know Every New Hyundai Santa Fe Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month we helped 97,584 new car buyers find their perfect car!

2014 Hyundai Santa Fe
2014 Hyundai Santa Fe

Price Range: $29,900 to $35,750

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2014 Hyundai Santa Fe Overview

Price Range: $29,900 to $35,750

Your Price: Ask Us


The largest of Hyundai’s pair of Santa Fe branded crossovers, the three-row 2014 Santa Fe offers plenty of utility and modern style after its full redesign last year.

Hyundai also offers a five-seat, two-row variant of the Santa Fe dubbed the Santa Fe Sport which is covered separately on this site. Those that want more space should opt for the larger Santa Fe, which is 8.5-inches longer giving it extra seating and cargo capacity. There are both six- and seven-seat variants of the Santa Fe; a three-person split folding bench second row is standard, with captain’s chairs optional.

For 2014, the Santa Fe adds new available features including a blind spot warning system, rear parking sensors, ventilated front seats, and xenon HID headlights.

The Santa Fe’s design looks familiar, continuing the “fluidic sculpture” design language that Hyundai has opted for over the past several years. A hexagonal grille sits up front, flanked by prominent head and fog light fixtures.18-inch wheels come standard, with larger 19-inch alloys optional. Also available are a panoramic moonroof, LED taillights, and a power liftgate for easier loading/unloading.

Under the hood, there’s only one engine option: a 290-hp, direct-injected 3.3-liter V-6 that is mated to a six-speed automatic transmission. Front-wheel drive is standard, with all-wheel drive optional. An Active Eco mode, which eases throttle response for improved fuel efficiency is standard. Towing capacity is 5,000 pounds. Fuel economy figures check-in at 18/24-25 mpg city/highway (lower number is with all-wheel drive).

Inside, the Santa Fe’s redesign also gave it a new cabin treatment. There is also 146.6 cubic feet of space, which bests much of the competition. A power driver’s seat, heated front seats, and air conditioning come standard. The 2014 Santa Fe also offers plenty of standard technology, with Bluetooth connectivity, HD radio, and a USB/iPod port coming on every model. Hyundai’s Blue Link communication system, similar to GM’s OnStar system, comes with a free three-month subscription but requires a monthly payment after that.

The 2014 Santa Fe is an IIHS Top Safety Pick and comes with seven airbags, backup camera, antilock brakes, and an electronic stability system with traction control standard.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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