Did You Know Every New Hyundai Equus Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
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2012 Hyundai Equus Overview

Price Range: $59,000 to $66,000

Your Price: Ask Us

Vehicle Overview
Not long ago, Hyundai shot for the moon by expanding its lineup with the rear-wheel-drive Genesis — a car intended to emulate midsize luxury cars like the BMW 5 Series and Mercedes-Benz E-Class for less money than either sedan. Introduced last year, Hyundai now has a sort of super-Genesis in the Equus, an even larger sedan that aims to take on the BMW 7 Series and Lexus LS at a price point one rung lower. Toward that end, the Equus, which can seat up to four or five people depending on the trim level, might be cross-shopped against sedans ranging from a 5 Series and E-Class to an Acura RL or Volvo S80.

New for 2012
For 2012, the Equus gains a new 5.0-liter V-8 engine with direct injection. The V-8 makes 429 horsepower and teams with a new eight-speed automatic transmission. Power sunshades for the rear side windows are now part of the Ultimate trim level's features.

Exterior
The Equus resembles a larger, bejeweled Genesis; it's probable that passers-by will mistake the two. Although the Equus shares its cohort's platform, it measures 7.2 inches longer. Exterior features include:
  • Standard 19-inch alloy wheels
  • Standard adaptive xenon high-intensity-discharge headlights
  • Optional forward corner-view camera
Interior
By the measurements, the Equus' cabin isn't appreciably larger than the Genesis' — front and rear legroom are up less than half an inch — but both cars meet the EPA's large-car classifications, so few shoppers should be wanting for space.

Nor should they be wanting for features. The dash comes wrapped in French-stitched leather, and it adorns more places — most notably the center console surroundings and steering wheel — than in the Genesis. Interior features include:
  • Standard iPod connectivity
  • Standard Bluetooth connectivity
  • Standard power moonroof
  • Standard power rear sunshade
  • Standard heated and cooled front seats
  • Optional power-reclining rear seats
  • Optional massaging rear seat with power-extending ottoman
Under the Hood
Mechanical features include:
  • New 429-hp, 5.0-liter V-8 with 376 pounds-feet of torque
  • Eight-speed automatic transmission
  • Rear-wheel drive
  • Air suspension with adaptive damping
Safety
Standard safety features include:
  • Four-wheel-disc antilock brakes
  • Electronic stability system
  • Side-impact airbags for the front and rear outboard seats
  • Driver's knee airbag
  • Side curtain airbags
  • Active front head restraints
  • Lane departure warning system
  • Parking sensors and a backup camera
Overview courtesy of Cars.com
2012 Hyundai Equus

2012 Hyundai Equus

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

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