Did You Know Every New Hybrid Has a Secret Price?
...It's the low price you'll never see published in the paper...
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2012 Toyota Prius Overview

Price Range: $24,000 to $29,805

Your Price: Ask Us

The 2012 Toyota Prius remains the king of the “green” car movement, with untouched fuel economy and a host of eco-friendly details inside and out.

For 2012, Toyota introduced a few new variants to the Prius family, including the larger Prius V and a plug-in version of the Prius. There are also a few updates to the standard Prius for the 2012 model year, the most notable being the addition of Toyota’s Entune multimedia system as an option. Entune connects to your smartphone via Bluetooth® and integrates services like Pandora, iHeart Radio, and Bing searches into the Prius. On the outside, the Prius gets a few updates to its front styling including a revised front bumper and headlamps. Also, the standard stereo now features a 6.1-inch touch-screen and an integrated backup camera.

The first thing that comes to mind when you think of the Prius’ eco-chops is its fuel efficiency, but the story only begins there. There is an available solar-panel moonroof that powers a ventilation system to keep the car cool as it sits in parking lots on hot days. The headlights are LEDs that take less power to operate. It uses eco-plastics derived from plant resin which produce less CO2 during the manufacturing process. So if you’re looking for a car that is environmentally conscious, the Prius fits the bill.

Under the hood, the 2012 Prius uses a hybrid system combining a 1.8-liter four-cylinder engine with an electric motor to produce 134 total horsepower. The Prius, besides being extremely aerodynamic, also uses a few drivetrain tricks like exhaust gas recovery and regenerative braking to maximize efficiency. All told, the Prius gets 51 mpg in the city and 48 mpg on the highway, good for a 50 combined mpg number that eclipses the competition.

Inside the 2012 Prius, the instrument panel is still seated atop the center of the dashboard and the center console flows down into the center storage bin. Above the shift knob, there are three buttons which allow you to change how the Prius drives: EV keeps the Prius running on battery power (as long as possible), ECO mode calibrates for efficiency, and Power mode for better acceleration. Standard features include automatic climate control, auxiliary audio input, a multi-information display, remote keyless entry, push button start, and power windows and locks. Options include the aforementioned Entune system, a navigation system, leather upholstery, heated front seats, Bluetooth connectivity, and a USB port for your iPod.

As if all of this wasn’t enough, the 2012 Prius is also one of the safest cars around, with a full five-star overall crash test rating from the NHTSA (the highest possible score) and a Top Safety Pick Award from the IIHS.

So if you’re looking to go “green” the 2012 Toyota Prius delivers with unsurpassed fuel economy and environmentally conscious materials, while still offering plenty of interior features and value.

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

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