Car Price Secrets

The Secrets to Your Lowest Possible Price on a New Car

Car Price Secrets
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Did You Know Every New Honda Civic Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Available in sedan and coupe/hatchback

2016 Honda Civic

Price Range: $18,640 to $26,500 Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!

Gina L.
Los Angeles, CA

Over the past month, we helped 97,584 new car buyers find their perfect car!

2016 Honda Civic Overview

  • Completely redesigned for 2016, with dramatic new styling
  • Two new engines, including one turbo
  • Apple CarPlay and Android Auto smartphone mirroring are both available
In one of the most dramatic makeovers we’ve seen, Honda took the 2016 Civic sedan back to the drawing board and came back with something that is nothing short of revolutionary.

(Note: As of this writing, the Civic Coupe has not yet been released so this covers the details of the sedan only. We will update this article when Coupe becomes available later in 2016.)

The last Civic redesign was widely denounced for being too conservative and it seems like the folks at Honda heard that and said “oh yeah, watch this.” This redesign is anything but conservative; the new styling is head-snapping and dramatic, with pronounced creases and fender flares, a sharpened front fascia, and a tiny rear decklid that gives the new Civic an almost hatchback appearance. The Civic has also grown; the new model is two inches wider and adds 1.2 inches of wheelbase which expand the cabin as well. A power moonroof, LED headlights, and fog lights are optional.

Under the hood is a pair of new engine options. The base engine, found in the LX and EX, is a 158-hp, 2.4-liter four-cylinder that is mated to a six-speed manual transmission, with a CVT also available. EX-L, EX-T, and Touring models all get the optional engine, a 174-hp, turbocharged 1.5-liter four-cylinder that is mated to the CVT only. Fuel economy is best with the turbo engine/CVT combination: 31/42 mpg city/highway.

Inside, the Civic has improved both its cabin materials and technology offerings. There is now a more conventional instrument panel behind the steering wheel, and there are more soft-touch materials scattered across the touchpoints. The Civic’s added size also adds more passenger space, most notably two extra inches of rear legroom that are appreciated. Standard features include Bluetooth connectivity, a five-inch touchscreen, USB port, and automatic climate control. Also available are front/rear heated seats, a 60/40-split rear seat (curiously not standard), a seven-inch screen, navigation, HD radio, and satellite radio.

Standard safety features include six airbags, electronic stability control, antilock brakes, and a multi-angle rearview camera with guidelines. The guidelines become dynamic on all trims except the base LX, so they will turn with you to guide the Civic as you turn the wheel. Also available are a lane keeping assist system, adaptive cruise control, and Honda’s LaneWatch system, which uses a camera mounted below the passenger’s side mirror to show the Civic’ blindspot on the touchscreen making lane changes safer. Honda Sensing is optional; the safety package adds automatic forward collision braking, road departure mitigation, and lane departure warnings.

Car Buying Secrets

Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.

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