The Secrets to Your Lowest Possible Price on a New Car

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Did You Know Every New Honda Civic Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month we helped 97,584 new car buyers find their perfect car!

2015 Honda Civic
2015 Honda Civic

Price Range: $18,290 to $26,740

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2015 Honda Civic Overview

Price Range: $18,290 to $26,740

Your Price: Ask Us


The 2015 Honda Civic is the latest version of the popular compact car and carries over unchanged for the 2015 model year.

The last few years have been very busy for the Civic. It got a complete redesign in 2012, a refresh for sedan models in 2013, and a refresh for the coupe and Si in 2014, so Honda’s engineers get to take a breath for 2015.

Exterior styling varies by body style, with the sedan offering a more sedate look while the coupe is much more menacing, with sharper lines and a more aggressive front end. The coupe also has a pair of very prominent fog light recesses flanking the lower air intake which give the Civic coupe a distinct look up front. There are no less than six wheel choices, and fog lights and a power moonroof  are optional. Sporty Si models get their own visual signatures, with side sills and Si badging, along with unique wheels.

Coupe and Sedan models share a 143-hp, 1.8-liter four-cylinder engine. Last year, the Civic got a new CVT transmission with paddle shifters that replaced the five-speed automatic. It joins a five-speed manual among the transmission options, while the Si gets a six-speed manual. The Civic puts a premium on fuel economy; sedan models return 30/39 mpg city/highway with the CVT (28/36 with the manual), with the coupe achieving similar figures (29/38 on higher trim levels). Under the hood of Si models is a 205-hp, 2.4-liter four-cylinder.

Since the updates in 2013 and 2014, the Civic cabin has been a personal favorite thanks to its liberal use of high quality materials, backseat room, and comfortable seating. It’s a compact car that feels larger and more upscale than its compact price would suggest. Similar to the sporty CR-Z, the center console is slightly canted towards the driver offering easier access to controls for the climate and audio systems. Standard features include a color i-MID display, Bluetooth connectivity, Pandora internet radio, SMS support, and a USB/iPod port, all of which make the Civic one of the most tech friendly “out of the box” cars around. A navigation system, leather upholstery, and heated front seats are optional. 

The 2015 Civic also offers a class-exclusive standard rearview camera, along with antilock brakes, six airbags, and an electronic stability system with traction control. For its performance in crash testing, the Civic got a full five-star overall rating from the NHTSA, their highest designation.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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