Did You Know Every New Honda Sedan Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

New Honda Vehicles Overview


2011 was a tumultuous year at Honda and the Japanese automaker is looking to start off 2012 on the right foot with redesigns of a few of its most popular models, the Civic and CR-V.

The entry-level Fit starts things off and the diminutive five-door hatchback offers a surprising amount of interior room for a car of such small stature. It also gets additional sound-proofing for 2012 which improves the cabin experience.

Honda gave the Civic compact coupe/sedan a redesign for the new model year, with updatedstyling and improved mpg ratings which bring the Civic more in-line with the competition. Although it isn’t a radical departure from the previous model (engine options remain the same), Honda is hoping that these improvements along with some new technology in the cabin are enough to keep the Civic at the top of the totem pole. The Civic Hybrid receives the same series of updates and also improves its own fuel economy to 44 combined mpg (an increase of 2 mpg).

Unchanged for 2012 (save a USB port now being standard) is the mid-size Accord. The Accord is available in two forms: a sedan, which features so much interior room that the EPA calls the Accord a full-size car, or a sportier coupe version. The hatchback Crosstour (formerly the Accord Crosstour but now standing alone) also returns sporting V-6 power and a slew of new standard features including Bluetooth® connectivity and a backup camera.

Like many of the other minivans on the market, the Odyssey minivan was redesigned last year and this up to eight-passenger people mover still sports a few unique styling cues, including that lightning-bolt beltline that improves third-row visibility.

Honda also offers a pair of hybrids with completely different aims. The CR-Z, which debuted last year, looks to prove that a hybrid can offer an engaging drive in addition to great fuel economy and the sport coupe is still the only hybrid on the market to offer a six-speed manual transmission. The efficient Insight hatchback goes the other direction, putting a premium on fuel economy (42 combined mpg) and a low base price.

Getting the most changes for 2012 is the CR-V compact crossover SUV. The CR-V adds a few handy new features, like rear seats that fold forward for more cargo space with the pull of one handle, a new “Econ” button that maximizes fuel economy, and a standard rear view camera (a segment exclusive).

The midsize Pilot crossover rounds out Honda’s SUV offerings (the Element was discontinued). It features seating for eight, a new front that is highlighted by a new grille, and a V-6 that offers ample power to go with cylinder deactivation technology which improves fuel economy.

And last but not least is the Ridgeline pickup truck. The Ridgeline is less of a pickup in the traditional sense and more like an SUV with a truck bed. As such features a more comfortable cabin than you’d find in most trucks.

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

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Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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