Did You Know Every New Ford Taurus Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
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2012 Ford Taurus Overview

Price Range: $25,555 to $38,155

Your Price: Ask Us

Vehicle Overview

The 2012 Taurus is available in SE, SEL and Limited trim levels and is offered with front- or all-wheel drive. The Taurus, which seats up to five people, competes with the Chrysler 300 and Toyota Avalon. It is also offered as the high-performance Taurus SHO, which is powered by a twin-turbo V-6 engine.

New for 2012

All models now have an integrated blind-spot mirror in the side mirrors. Otherwise, there are no significant changes for 2012.

Exterior

The Taurus has sleek sheet metal that bestows a sporty look on Ford's flagship car. The grille and front bumper combination is reminiscent of Ford's European cars.

The sporty look continues around back with the trunk lid and taillights. The trunk lid's forward-swept design recalls old wooden speedboats, but the look doesn't translate particularly well on land. Exterior features include:
•    Standard 17-inch wheels
•    Standard body-colored door handles, front and rear bumpers
•    Standard chrome grille and chrome-tipped exhaust
•    Optional 18- and 19-inch wheels

Interior

The Taurus has room for five on front bucket seats and a three-person rear bench. The Taurus' backseat is big, but it feels like the roof is encroaching more on rear passenger space compared with pre-2010 models. Interior features include:
•    Standard air conditioning
•    Standard power driver's seat
•    Standard tilt/telescoping steering wheel, cruise control and a CD stereo
•    Optional Sony six-CD stereo
•    Optional leather seats
•    Optional power-adjustable pedals
•    Optional moonroof
•    Optional heated and cooled front seats, heated rear seats and power rear sunshade

Under the Hood

The 2012 Taurus is powered by a 3.5-liter V-6 that makes 263 horsepower. Mechanical features include:
•    Standard six-speed automatic transmission
•    Uses regular gas
•    Maximum towing capacity is 1,000 pounds, when properly equipped

Safety

Safety features include:
•    Antilock brakes
•    Side-impact airbags for the front seats
•    Side curtain airbags
•    Electronic stability system
•    Optional rear parking sensor
•    Optional blind spot warning system and collision warning system

Taurus SHO

Ford revived an old trim with the Taurus SHO — it stands for Super High Output — which effectively caps the Taurus lineup from a performance and luxury standpoint. The SHO swaps the Taurus' standard drivetrain for a twin-turbo 3.5-liter V-6 with direct injection. It's one of the first engines in Ford's EcoBoost initiative, which forgoes larger engines for smaller turbocharged ones.

Taurus SHO's EcoBoost makes 365 hp and 350 pounds-feet of torque. It works with a six-speed automatic transmission with steering-wheel paddle shifters. All-wheel drive is standard.

Other changes are fairly subtle. Among them are various SHO badges, 19- or 20-inch wheels, dual exhaust pipes and a rear spoiler. The suspension and steering response have been sharpened, too. Beefier brakes, more responsive steering, a shorter final drive ratio, 20-inch summer tires and a higher-threshold Sport mode for the electronic stability system are part of the SHO Performance Package.
2012 Ford Taurus

2012 Ford Taurus

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

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