Did You Know Every New Ford Focus Has a Secret Price?
...It's the low price you'll never see published in the paper...
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2012 Ford Focus Overview

Price Range: $16,500 to $22,700

Your Price: Ask Us

The completely redesigned 2012 Ford Focus is ready to blow the roof off the compact segment, and is the latest model to represent Ford’s return to prominence.

Following the diminutive Fiesta sub-compact, this latest version of the Focus is also an import in a sense – it is built on the current European version of the Focus and the influence from that car is very apparent. Ford’s new Kinetic design philosophy is reflected in the lines and creases that make the 2012 Focus one of the most visually appealing cars in this segment, and if you don’t trust us take a look at the pictures for yourself. Whether in sedan or hatchback form, the redesigned Focus looks more aggressive and hints at the new driving prowess to be found underneath.

Peeking under the hood of the 2012 Focus you will find a new 160-horsepower, 2.0-liter four-cylinder engine that outputs 146 pounds-feet of torque. This puts the Focus ahead of much of the competition when it comes to power, beating out cars like the Honda Civic, Toyota Corolla, Chevrolet Cruze, and Hyundai Elantra. Transmission options include a five-speed manual or a six-speed, dual-clutch automatic. 

Fuel economy is a focus (pun intended) on the redesigned Focus. Equipped with the automatic transmission, EPA estimated mileage ratings check in at 27 mpg in the city and 37 mpg on the highway (with the manual transmission those numbers each drop by 1 mpg respectively) which makes the 2012 Focus one of the most fuel efficient cars in Ford’s lineup. Need more mpg? Specialized eco-versions of the Focus called Focus SE SFE will get 40 mpg on the highway thanks to aerodynamic design changes and special high-efficiency tires.

The 2012 Ford Focus has also gotten a complete interior makeover as well with a new infusion of soft touch and high quality materials, especially up front. The Focus is also set apart by its available technology, with features usually not found in cars in this segment. Ford’s SYNC system allows you to interact with the Focus using voice commands, while the MyFord Touch technology adds an eight-inch touchscreen to the center console and a customizable LCD display in the instrument panel, controlled by buttons on the steering wheel so you can keep your hands on the wheel. Standard and available features include remote start, navigation system, backup camera, moonroof, and a class-exclusive self-park system which will debut later in 2011.

For 2012, the Focus also debuts new airbag technology from Ford that is designed to protect against chest and rib injuries. Antilock brakes, traction control, and an electronic stability all come standard.

The 2012 Ford Focus is a great leap forward from the previous generation and should have the rest of the compact segment looking nervously over their shoulders.
2012 Ford Focus

2012 Ford Focus

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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