The Secrets to Your Lowest Possible Price on a New Car

Did You Know Every New Ford Fiesta Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month, we helped 97,584 new car buyers find their perfect car!

2016 Ford Fiesta
2016 Ford Fiesta

Price Range: $14,580 to $21,460

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2016 Ford Fiesta Overview

Price Range: $14,580 to $21,460

Your Price: Ask Us


Back with light updates for the new model year, the 2016 Ford Fiesta subcompact comes in two body styles: sedan or hatchback.

The Fiesta in many ways looks like a smaller version of the Focus, with Ford’s trapezoidal front grille leading the way. 15-inch wheels are standard, with larger 16- and 17-inch wheels optional. Personally, the Fiesta’s proportions work better as a hatchback to my eyes but both models are more stylish than a good portion of the segment. Ford also offers a high-performance version called the Fiesta ST, which only comes as a hatchback. It has more aggressive styling with some extra bodywork and a rear spoiler and unique 17-inch wheels.

Under the hood, the Fiesta has three engine options. The base engine is a 120-hp, 1.6-liter four-cylinder engine that is mated to a five-speed manual or six-speed automatic transmission. Ford also offers a 123-hp, turbocharged 1.0-liter EcoBoost three-cylinder engine that only comes with the five-speed manual. ST models get a turbocharged version of the base engine that makes 197-hp and only comes with a six-speed manual. The tiny three-cylinder returns the best fuel economy of the bunch, estimated at 31/43 mpg city/highway.

Inside, the Fiesta seats five and offers air conditioning, SYNC, Bluetooth connectivity, auxiliary audio input and remote keyless entry standard. For 2016, Ford’s new SYNC 3 communications suite is optional; it comes with a 6.5-inch touchscreen that now supports pinch-to-zoom functionality and swiping. The Fiesta also offers some upscale features like heated seats, leather upholstery, push-button start, and a remote start system.

Standard safety features include seven airbags, antilock brakes, and an electronic stability system. A rearview camera is optional.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
to Top
Close window
Why Enter My ZIP Code?

We use your ZIP code to find accredited dealers in your area who will quote you their best internet price.