Did You Know Every New Ford Fiesta Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
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2012 Ford Fiesta Overview

Price Range: $13,200 to $17,500

Your Price: Ask Us

A year has passed since its 2011 return to American shores, and the 2012 Ford Fiesta is back with a few minor improvements, as well as the the same combination of style and drivability that shook up the subcompact segment.

New for 2012 are integrated blind spot mirrors on both side mirrors that help you with lane changes and other maneuvers as well as a changed final drive ratio on the manual-transmission, which means that the Fiesta has slightly quicker acceleration from a standstill. Other modifications are trim specific and serve to enhance the look of the Fiesta, inside and out.

Under the hood is an efficient 120-horsepower, 1.6-liter four-cylinder, which might seem down on power until you consider the Fiesta’s small stature. This engine offers more than enough pep and its low displacement (size of the engine) helps those gas mileage numbers to remain high. Transmission options include a five-speed manual and a six-speed dual-clutch automatic.

Ford touts the Fiesta’s fuel economy as one of the main reasons to buy the car, and with figures like 29 mpg in the city and 37 mpg on the highway, it’s easy to see why. If you want to squeeze even more efficiency out of the Fiesta, a super fuel economy package is available that bumps the highway number up to 40 mpg.

The 2012 Fiesta is available in both sedan and five-door hatchback forms. Inside, the Fiesta has superior fit and finish, as well as a greater number of features than other cars in this class. In order to keep the base price low, the standard features list is pretty thin, with an auxiliary audio input jack, air conditioning, and a split folding rear seat rounding out the list. Available options include two-tune trim, leather seating, heated front seats, remote/push-button start, power moonroof, and Ford’s SYNC connectivity suite with Bluetooth®.

When it comes to safety, the Fiesta has you covered, with a Top Safety Pick award from the IIHS and a four-star overall rating from the NHTSA. Standard safety features include seven standard airbags (including a driver’s knee airbag), antilock brakes, and an electronic stability system.

Still offering arguably the best styling and lots of desirable features, the 2012 Ford Fiesta doesn’t drop a beat, and with its great fuel economy can keep the party going a long, long time.
2012 Ford Fiesta

2012 Ford Fiesta

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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