Car Price Secrets

The Secrets to Your Lowest Possible Price on a New Car

Car Price Secrets
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Did You Know Every New Ford Escape Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

2016 Ford Escape

Price Range: $23,590 to $31,745 Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!

Gina L.
Los Angeles, CA

Over the past month, we helped 97,584 new car buyers find their perfect car!

2016 Ford Escape Overview

  • First Ford vehicle to get the new SYNC 3 infotainment system
  • New leather comfort package
  • Three engine options
The Ford Escape gets a big technology update for 2016, becoming the first vehicle in Ford’s lineup to offer the latest iteration of their infotainment system, SYNC 3.

Exterior styling remains identical to last year’s model. The Escape is in some ways the embodiment of the modern crossover, with styling that is more similar to a car than a rugged, traditional SUV. 17-inch steel wheels come standard, with 18- and 19-inch alloys available. For added convenience, a hands-free power liftgate is optional; if you have the keyfob in your pocket or purse and approach the rear of the Escape, you can open the liftgate simply by waving your foot under the rear bumper.

Under the hood, the Escape has good powertrain diversity for this class, with three distinct engine options. A 168-hp, 2.5-liter four-cylinder is the base engine and a pair of EcoBoost engines are optional. The first is a 173-hp, turbocharged 1.6-liter four-cylinder with a larger 231-hp, turbocharged 2.0-liter four-cylinder functioning as a V-6 replacement. Front-wheel drive and a six-speed automatic transmission are standard, with all-wheel drive also available.

Inside, the biggest update to the Escape is the addition of SYNC 3. SYNC 3 is optional on the mid-level SE trim and standard on the line-topping Titanium (base S models keep the old SYNC system). It thoroughly overhauls the old system, with enhanced usability, improved voice recognition, and better responsiveness. On the navigation system you can now pinch and pull the map to zoom, the menus have been reorganized for easier use, and there are now redundant physical controls for the audio system below the screen – a welcome change from the old MyFord Touch systems.

Standard features include air conditioning, the old SYNC infotainment system, Bluetooth connectivity, power windows/locks, and steering wheel mounted controls for the cruise control and audio system. Also available are leather upholstery, powered/heated front seats, dual-zone automatic climate control, ssatellite radio, navigation, and push button start. The five-seat Escape offers 34.3 cubic feet of cargo space which expands to 67.8 cubic feet with the 60/40-split second-row folded down.

Standard safety features include six airbags, a rearview camera, electronic stability control, antilock brakes, and Ford’s MyKey system. MyKey allows parents to set limits on the Escape if young drivers are using it, including setting limits on the stereo and speed alerts.

Car Buying Secrets

Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.

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