Car Price Secrets

The Secrets to Your Lowest Possible Price on a New Car

Car Price Secrets
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Did You Know Every New Ford Escape Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

2017 Ford Escape See 2016

Price Range: $23,600 to $30,850 Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!

Gina L.
Los Angeles, CA

Over the past month, we helped 97,584 new car buyers find their perfect car!

2017 Ford Escape Overview

New/Notable:
  • Redesigned for 2017
  • Newly available 245-hp, turbocharged 2.0-liter 4-cylinder engine
  • SYNC 3 multimedia system is available
The 2017 Ford Escape is one of the best-selling compact SUVs on the market. It is also the smallest SUV in Ford’s lineup. It competes with the Mazda CX-3, Toyota RAV4, and the Honda CR-V.

Three trims are available: the S, SE, and Titanium.

This year, the Escape has been redesigned with a more chiseled, sleek appearance in mind. The new frontend features geometric headlights, a big hexagonal grille, and a sporty fascia. The SE and Titanium trims have a new optional Sport Appearance Package, which includes 19-inch black painted aluminum wheels, black-bezel headlights, unique chrome/black grille, LED daytime running lamps, black-tinted tail lights, and black roof rails. A power moonroof, a power liftgate, a trailer hitch receiver, heated side mirrors with turn signal indicators, and a dual-pipe exhaust system are also optional.

All of the Escape’s engines are mated to a 6-speed automatic transmission and front- or 4-wheel drive. The Escape is powered by a standard 168-hp, 2.5-liter 4-cylinder engine. Two new engines are also available: a 179-hp, turbocharged 1.5-liter EcoBoost 4-cylinder and a 245-hp, turbocharged 2.0-liter 4-cylinder. Fuel economy for the 2.5-liter model is an EPA-estimated 21/28 mpg city/highway. For the turbocharged 1.5-liter model, it improves to a 23/30 mpg rating (22/28 mpg with 4WD). It decreases to a 22/29 mpg rating for the turbocharged 2.0-liter model (20/27 mpg with 4WD).

Inside, the Escape has a sporty, black cloth interior with blue-lit instrument clusters and a 60/40 split-folding rear seat. The center console features a standard audio system that has CD/MP3 playback, Bluetooth connectivity for phone and audio, and voice recognition communication. It can be upgraded to the Sync 3 multimedia system, which includes an 8-inch touchscreen, an integrated navigation system, and Apple CarPlay and Android Android compatibility. By utilizing the SYNC Connect smartphone app, the driver can locate their vehicle, unlock doors, start the engine, and schedule future engine starts. Standard features include remote keyless entry, a tilt/telescoping steering wheel, and power windows/locks. Full leather upholstery, heated/power front seats, adaptive cruise control, dual-zone automatic climate control, a memory seat, and an automatic dimming rearview mirror are available as well.

Standard safety features include front airbags, antilock brakes, an electronic stability system, a tire-pressure monitor, and a backup camera. Blind spot monitoring, active park assist, and lane keep assist are also available.

Car Buying Secrets

Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.

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