Car Price Secrets

The Secrets to Your Lowest Possible Price on a New Car

Car Price Secrets
Get Your Best Secret Price
Please enter a valid U.S. ZIP code
◀ See other Ford models

Did You Know Every New Ford Escape Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

2017 Ford Escape See 2016

Price Range: $23,600 to $30,850 Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!

Gina L.
Los Angeles, CA

Over the past month, we helped 97,584 new car buyers find their perfect car!

2017 Ford Escape Overview

Ford has restyled its compact Escape SUV for 2017 with a few exterior updates and a lot of changes under the skin.

Two trims are available: the S and SE.

The Escape features a new, trapezoidal grille with bladed inserts that's seen on other Ford vehicles. In press materials, the head-on view also resembles a Subaru Outback; we'll find out whether it still bears such a resemblance once we see it on the floor of the 2015 Los Angeles Auto Show.

The rest of the Escape's styling is largely the same, and in profile it's hard to tell exactly how it's changed from the 2016 model. There is, however, a Sport Appearance Package for the SE and Titanium trims, but details on that package are scant.

The big changes start here, with a new Sync Connect system that uses a smartphone app to control a variety of functions. The app allows drivers to unlock the Escape's doors, start the engine and locate a vehicle as long as their phone has connectivity. It also gives drivers the option to schedule future engine starts, so if you're the sort who knows you're going to want your car running at, say, 7 a.m. Friday, you're set.

In terms of appearance, Titanium trim level customers can select a medium stone-colored seat to contrast with the black interior if they so choose.

Under the Hood
Ford also makes some major updates here, with two new engines and projected improved fuel economy.

New for 2017 are a turbocharged 1.5-liter four-cylinder and a 245-horsepower, turbocharged 2.0-liter four-cylinder. Both engines feature standard stop-start technology that Ford estimates will improve fuel economy by 4 to 6 percent in stop-and-go traffic. Total fuel economy estimates were not provided, though. Ford says the 1.5-liter four-cylinder is expected to produce 180 hp and 185 pounds-feet of torque, which would give it more horsepower and torque than the current 173-hp, 1.6-liter four-cylinder that makes 184 pounds-feet of torque in the 2016 Escape.

Ford also says the 168-hp, 2.5-liter four-cylinder engine will continue unchanged for 2017. All engines are matched up to a six-speed automatic transmission, with SE and Titanium trim levels using new paddle shifters.

For 2017, the Escape is loaded with several driver assistance options, including a lane keeping alert system and a lane keeping aid that will steer a car back into a lane when it senses the driver is drifting. A driver alert system uses data from the lane keeping system to determine if a driver is fatigued and warn the driver through the instrument cluster.

Also new is an enhanced active park assist that provides steering assistance to parallel park the vehicle or reverse into a parking spot, as well as assist drivers when they pull out of a tight spot. In all cases, the driver controls the brake, acceleration and makes gear selections. Finally, there's an adaptive cruise control with brake support that adjusts the speed of the Escape to react to traffic.

Overview courtesy of

Car Buying Secrets

Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.

Back to Top