Did You Know Every New Ford Edge Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
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2012 Ford Edge Overview

Price Range: $27,770 to $38,960

Your Price: Ask Us

The Ford Edge got a massive restyling last year, and you won’t find any major changes in the design of new 2012 Edge. This mid-size crossover competes with other crossover SUVs such as the Dodge Journey, Nissan Murano, and Toyota Highlander. A newly available four-cylinder engine with EcoBoost™ has caused the most buzz amongst consumers and critics alike.

The 2012 Ford offers three different engine options: a standard 285-horsepower, 3.5-liter V-6 with 253 pounds-feet of torque, a beefier 305-horsepower, 3.7-liter V-6 with 280 pounds-feet of torque, and an efficient 240-horsepower, twin-turbocharged 2.0-liter four-cylinder with 270 pounds-feet of torque. All three of these engines are mated to a six-speed automatic transmission, but a Sport trim of the Edge comes with SelectShift™ paddle activation. All-wheel drive is available for both of the V-6 engines, but not the four-cylinder.

The four-cylinder engine pays the most dividends when it comes to fuel economy, coming in at 21 mpg in the city and 30 mpg on the highway. This outpaces the standard engine (18-19 mpg/city and 25-27 mpg/highway) as well as the larger V-6 found in Sport trims (17-19 mpg/city and 23-26 mpg/highway).

When it comes to exterior styling, the first thing you’ll notice is a monstrous chrome grill connecting two sculpted projector beam headlights. Upgrading to the Sport trim will get you a tuxedo black grill and a “True Dual” chrome-tipped exhaust system. The Ford Edge comes standard with 17-inch wheels, but climbing the trim ladder will get you either 20-inch chrome-clad aluminum wheels or 22-inch polished aluminum wheels. All trims of the Edge have a body-color rear spoiler.

On the inside, Ford’s optional touch-button system can replace traditional plastic buttons with simple icons integrated into the console. Standard interior features include air conditioning, a tilt/telescopic steering column, and front bucket seats. Higher trims of the Edge can be equipped with intelligent access and push-button start. Other optional features include a rearview camera, adaptive cruise control, and leather seats. Back for 2012 after its introduction last year is MyFord Touch, which combines with Ford’s SYNC system (both are options) to give you total control over you Edge using voice commands, a touch screen in the dash, or controls on the steering wheel.

The 2012 Ford Edge comes standard with child safety locks, LATCH for drivers with children, a post-crash alert system, and six standard airbags. You’ll also find a SecuriLock® anti-theft system in all trims. On top of all of this, Ford’s MyKey™ system lets you set a maximum speed and audio volume for novice drivers.

At the end of the day, the 2012 Ford Edge is a solid crossover with impressive performance, a modern interior design, and tons of safety features. And with the new twin-turbo four-cylinder it gets an added dose of efficiency that might make you think twice before you chose any other SUV.
2012 Ford Edge

2012 Ford Edge

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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