The Secrets to Your Lowest Possible Price on a New Car

Did You Know Every New Ford C-Max Hybrid Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

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2014 Ford C-Max Hybrid
2014 Ford C-Max Hybrid

Price Range: $24,170 to $27,170

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2014 Ford C-Max Hybrid Overview

Price Range: $24,170 to $27,170

Your Price: Ask Us


The 2014 Ford C-Max Hybrid is a family and eco-friendly vehicle that offers a useful combination of cargo/passenger space and fuel economy.

The C-Max Hybrid made its debut last year as an alternative to Toyota’s larger, family oriented hybrid, the Prius V.  Both have tall, swoopy profiles which offer plenty of headroom and in both cases, about as much cargo room as a small crossover. The C-Max Hybrid’s exterior styling is similar to what you’d see on the smaller Ford Fiesta, if you imagined grabbing the small hatchback by a corner and dragging it out. A horizontal lower grille is the defining exterior feature and adds some visual flair to what is otherwise a pretty conservative package.

Power comes from a hybrid system which combines a 2.0-liter inline four-cylinder engine that runs on the efficient Atkinson cycles and an electric motor powered by a lithium-ion battery. Total output is 188-hp, run through a standard continuously variable transmission. The electric motor/battery is powerful enough to propel the C-Max Hybrid on its own at speeds of up to 85 mph. Fuel economy figures check in at 45/40 mpg city/highway. An EcoGuide gauge displayed on the dashboard offers feedback on driving habits, helping to maximize fuel efficiency.

Inside, the 2014 C-Max Hybrid offers plenty of standard features, including dual-zone automatic climate control, cruise control, USB/auxiliary audio input, SYNC with voice recognition, and a leather wrapped shift knob and steering wheel. Also available on the options list are MyFordTouch haptic controls, heated front seats, leather upholstery, satellite radio, navigation, and HD radio. Behind the 60/40-split folding rear seat is 24.5 cubic feet of cargo room, which expands to 52.6 cubic feet with the seats folded.

Standard safety features include seven airbags, four-wheel antilock disc brakes with emergency brake assist, electronic stability control, and traction control. Ford’s MyKey system is also included, which provides peace of mind for parents of teen drivers; it allows them to set driving controls such as maximum speed and audio volume settings, and provides safety reminder alerts to help reinforce good safety habits for young drivers.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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