The Secrets to Your Lowest Possible Price on a New Car

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Did You Know Every New Ford C-Max Hybrid Has a Secret Price?

It's the low price you'll never see published in the paper...

Discover the Dealer's Secret Price

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2013 Ford C-Max Hybrid
2013 Ford C-Max Hybrid

Price Range: $25,200 to $28,365

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Sonya S.
Los Angeles, CA

2013 Ford C-Max Hybrid Overview

Price Range: $25,200 to $28,365

Your Price: Ask Us

Ford expands its line of hybrid, fuel-efficient vehicles for 2013 with the new C-Max Hybrid. This spacious five-seat hatchback offers plenty of room for passengers and cargo, with impressive fuel economy numbers sure to appeal to the family car shopper looking for a functional, eco-friendly ride.

There aren’t many options out there for shoppers looking for a family friendly hybrid so the C-Max Hybrid is a welcome addition to a growing segment. The only other real competitor is the Toyota Prius v, which costs about $1,000 more.

The front-wheel drive C-Max Hybrid relies on a hybrid system consisting of a 2.0-liter, inline four-cylinder engine and an electric motor/lithium-ion hybrid battery, which combine to output 188 horsepower. The electric motor is capable of producing top speeds of 62 mph on its own and the gas engine provides the main source of power, delivering bursts of speed when needed for passing or merging. The electronically controlled continuously variable transmission (CVT) maximizes efficiency, while an EcoGuide gauge on the dashboard provides information about driving habits, and provides coaching to better maximize fuel economy through modified driving habits.
The C-Max Hybrid boasts impressive fuel economy ratings, pulling in 47 mpg for city driving and matches that performance on the highway, also rated at 47 mpg. This means 47 combined mpg which outpaces the Prius v by 5 combined mpg (42.2).

Standard features for the C-Max Hybrid include cloth seats and adjustable headrests for front and rear passengers. A dual-zone automatic climate control system and cruise control are included, as are a leather-wrapped shift knob and steering wheel with audio controls. The audio system features speed sensitive volume, and comes with an audio input jack and USB interface. The SYNC system provides voice-activated controls for both hands-free calling and entertainment. Available packages include SiriusXM satellite radio and an onboard navigation system. Heated cloth or leather seat upgrades are also available.

A sloping roof and squared rear end define the C-Max Hybrid exterior, with two front grilles and angular headlights shaping the front end for a dramatic look, similar to what is found on the Ford Fiesta. Exterior packages offer a panoramic sunroof, power liftgate, rear park assist, and a reverse sensing system. A winter package offers heated power mirrors with side indicators for colder climates.

Safety features include dual-stage front airbags, front-seat side-impact airbags, a driver’s knee airbag, and side-curtain airbags. The 2013 C-Max Hybrid is equipped with front and rear disc brakes with emergency brake assist and antilock braking, electronic stability control and traction control. Ford’s MyKey system is included, which provides peace of mind for parents of teen drivers, allowing them to set driving controls such as maximum speed and audio volume settings, and provides safety reminder alerts to help reinforce good safety habits for young drivers.

The 2013 Ford C-Max Hybrid provides a strong choice for drivers looking for a family car, with one eye on eco-friendly driving. With a competitive base price and excellent fuel economy ratings, the C-Max Hybrid promises to have a dramatic impact on the wallet as well as on the road.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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