Did You Know Every New Ford Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

New Ford Vehicles Overview


After a very eventful 2011 which saw Ford redesign and introduce no fewer than four redesigns/new models, the hits just keep on coming from the Dearborn-based American icon. For 2012, the Blue Oval has redesigned its Focus compact and introduces a pair of new models in the form of the C-Max Hybrid and C-Max Energi.

Ford offers four passenger cars in its lineup: the sub-compact Fiesta, the redesigned Focus compact, the midsize Fusion, and the full-size Taurus.

The Fiesta still offers class leading technology and styling, along with 40 mpg on the highway for a fuel efficient commuter that comes in both sedan and five-door hatchback form.

Redesigned for 2012, the Focus is also available as a sedan and five-door hatchback and now features styling and drivetrain changes that bring the US version up to date with the Focus sold worldwide. Eco versions get up to 40 mpg on the highway and the Focus can even be outfitted with technology like a self-parking system that sets it apart from the competition.

Also returning for 2012 are the Fusion, the Fusion Hybrid and its 41 mpg in the city/over 700 miles of range per tank, and the Taurus. These three models are essentially unchanged from the previous year, minus the reshuffling of a few trim options.

The Mustang is back to do battle in the muscle car arena for Ford in 2012 and adds a new Boss 302 performance variant that will have you grinning from ear to ear whether you’re driving to work or on the track.

The Flex has been redesigned for 2012 and the boxy wagon/CUV gets a new face to go with plenty of room for up to seven passengers.

The Escape compact SUV and its green cousin, the Escape Hybrid, are back for one more go-round before the Escape gets a makeover in 2013. Rounding out Ford’s five-passenger SUV offerings is the Edge crossover which still offers some of the most advanced technology that can be found in any car.

If you need to fit more passengers or cargo, the Explorer expands utility with seating for up to seven passengers is the reigning North American Truck of the Year. The Explorer, which shares a platform with the Taurus, gets a new EcoBoost four-cylinder engine that will improve fuel economy while still delivering plenty of power (240 hp).

The Expedition and the even bigger Expedition XL offer supreme cargo/passenger carrying ability.

Ford’s truck offerings begin with the F150 full-size pickup (the Ranger will no longer be sold in the US). This perennial best-seller gets an upgraded four-wheel drive system and looks to remain on top. Rounding out the truck offerings are the F250 and F350, which are available with dual-rear-wheels and offer even more cargo/towing capacity.

Finishing up the lineup are a quartet of work vans. The Transit Connect is a Euro-style workvan that will get an electric variant this year, while for those who need more space for deliveries or a mobile workstation there are also the E150, E250, and E350 Super Duty.

New for this year is a duo of models that fall under the C-Max moniker, one a hybrid and the other an electric model that roll out to dealerships sometime in 2012. The C-Max will seat five passengers and Ford says the hybrid will get better fuel economy than even the Fusion Hybrid.

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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