Did You Know Every New FIAT 500 Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
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2012 FIAT 500 Overview

Price Range: $15,500 to $22,000

Your Price: Ask Us

The 2012 FIAT 500 heads over to American shores for the first time this year, and this stylish mini-hatchback looks to carve out a place for itself in car buyer's hearts.

After years of expanding the waistlines on their cars, demand is shifting (especially among younger buyers) to smaller, more fuel efficient cars and the 500 making the move over from Europe at this time makes a lot of sense. Invariably, the FIAT 500 will be compared to another tiny import from across the pond, the MINI Cooper, which will also be the 500’s direct competition. The 500 features similar retro styling but appears to sit much higher than the MINI does due to its shorter length and more upright stance. (Scroll down for details on the high-performance FIAT 500 Abarth)

Under the hood of the 500 sits a 101-horsepower, 1.4-liter four-cylinder that outputs 98 pounds-feet of torque, while a five-speed manual or six-speed automatic transmission handles the gear changes. While 101-horsepower may not seem like much, when you take into account the 500’s curb weight of under 2,500 pounds, it’s more than enough power to get the 500 wherever it needs to go even at highway speeds. Fuel economy checks in at a brisk 30 mpg in the city and 38 mpg on the highway with the manual, and 27 mpg in the city and 34 mpg on the highway with the automatic.

The interior of the 500 has a unique look, with a body colored large trim piece that covers much of the dash being the highlight. Behind the steering wheel is a large circular pod that houses the speedometer and tachometer as well as an information display. FIAT has divided the 500 into three available trim levels: Pop, Sport, and Lounge. The Pop comes with standard features like power windows and locks, remote entry, air conditioning, and a stereo with MP3 jack.  Sport and Lounge trims add on USB/iPod connectivity with a Bose stereo, leather-wrapped, three-spoke steering wheel, and better seating fabric.  The Lounge gets automatic climate control and a glass roof as well.

Standard safety features on the 500 include seven airbags including a driver’s knee airbag, electronic stability system, antilock brakes, and active head restraints.

After a 28 year hiatus, FIAT is back and hoping that the 2012 FIAT 500 can make its return a successful one.  Keep an eye out for convertible versions of the 500 on the horizon.

FIAT 500 Abarth

This high-performance variant takes the 500 and gives it plenty of extra bite, transforming it from a cute car-around-town into a scowling performance hatchback. Under the hood you'll find a more powerful, 160-horsepower, turbocharged 1.4-liter four-cylinder that outputs 170 pounds-feet of torque.

Mechanical changes include a more robust five-speed manual, upgraded suspension, and the ability to partially turn off the electronic stability system for more aggressive driving.

There are also a few exterior changes that distinguish the Abarth from it's tamer relative, such as dual tailpipes, functional air ducts in the bumper that route air to the intercoolers, a rear spoiler, and larger wheels.
2012 FIAT 500

2012 FIAT 500

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA

 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

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