The Secrets to Your Lowest Possible Price on a New Car

McAfee Secure sites help keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams

Don't pay MSRP! Find our Lowest Price on a 2013 Dodge Charger.

It's the low price you'll never see published in the paper...

Discover the Dealer's Secret Price

Over the past month we helped 55,174 new car buyers find their perfect car!

2013 Dodge Charger
2013 Dodge Charger

Price Range: $26,295 to $45,450

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Sonya S.
Los Angeles, CA

2013 Dodge Charger Overview

Price Range: $26,295 to $45,450

Your Price: Ask Us

The new 2013 Dodge Charger shares its name with the muscle-car icon of the 60’s and 70’s. Its striking looks and modern interior bring a tough personality to a recently reinvigorated brand. The history of the Charger is littered with change; it started its days as a two-door, rear drive coupe and now finds itself a four-door muscle car for the discerning family.

Many have said in the past that the Charger is a triumph of style over substance. Whether this is true of the latest Charger remains to be seen – but it definitely has style. The 2013 Charger looks like a mafia hit-man’s car. It’s got a menacing crosshair grill and automatic halogen headlights. The wheel arches are swollen and the hood has a prominent engine bulge. There are many options and trims offered to customize the Charger, including huge wheels in several designs, a blackout paint scheme, side stripes, and various spoilers.

The interior of the Charger is its piece-de-resistance, however, with elegant bucket seats trimmed in cloth or leather, multiple soft-touch surfaces on the dash, console, and steering wheel, and milled aluminum gauges from the pages of Carol Shelby’s muscle-car bible. Standard features include air conditioning, acoustic isolation windows, and a multifunction steering wheel with tilt/telescoping functions. The available interior features define the car – they are simply cool. The 2013 Charger’s available features include things like heated and cooled cup holders that glow red and blue, power adjustable seats, keyless start/stop, and a nifty multi-information screen mounted in the gauge cluster. This little screen displays everything from gear selection to mileage, and even navigation course.

The engines are carried over from the latest Dodge Challenger. The base Charger gets a 292-horsepower, 3.6-liter V-6 with 260 pounds-feet of torque. When paired with the optional eight-speed transmission, the V-6 makes 19/31 MPG city/highway. If more power is required, there is an optional 370-horsepower, 5.7-liter V-8 with 395 pound-feet of torque that makes 16/25 mpg city/highway. Similar to the Challenger, the 2013 Charger offers a SRT8 trim which has a 470-horsepower, 6.4-liter V-8 that makes 470 pounds-feet of torque. Though the Charger offers rear-wheel drive standard, all-wheel drive is also available.

The 2013 Charger is a safe car; it got a full five-star rating from the NHTSA and a Top-Safety Pick award from the IIHS.  All Chargers come with six airbags (front, side, and side-curtain), traction/stability control, 4-wheel disc brakes with ABS, hill-start assist that prevents rolling backwards on hills, active head restraints to reduce whiplash, and something called rain-brake support. According to Dodge, rain-brake support primes the brakes for use in wet-weather conditions to reduce stopping distance in slippery situations.

As it turns out, the new 2013 Charger is a triumph of both style and substance. It looks brash and masculine, but at the same time manages to be practical and safe.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
to Top
Close window
Why Enter My ZIP Code?

We use your ZIP code to find accredited dealers in your area who will quote you their best internet price.