Did You Know Every New Convertible Has a Secret Price?
...It's the low price you'll never see published in the paper...
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2012 BMW 328 Overview

Price Range: $34,900 to $47,600

Your Price: Ask Us

Vehicle Overview
Offered in 328i, turbo gasoline 335i and twin-turbo diesel 335d forms, the 3 Series is BMW's bread-and-butter model. Available in sedan, wagon, coupe and retractable-hardtop convertible body styles with room for five or four people depending on the model, the 328 competes with the Infiniti G and Mercedes-Benz C-Class. The 335 is listed separately in the Cars.com Research section. BMW plans to introduce a redesigned 3 Series sedan in the 2012 calendar year.

New for 2012
A six-speed automatic transmission, previously available for $1,375, is now a no-cost option for 3 Series models. The all-wheel-drive 328i xDrive coupe gains standard 17-inch wheels fitted with all-season tires. For all versions, BMW Applications, a feature that allows a variety of iPhone applications to run through the iDrive system, is a $250 option.

 Exterior
The 328 features a long hood and short front overhangs. The 2011 coupe and convertible received styling tweaks to further separate themselves from the sedan, including a new hood, fresh twin-kidney grille, adaptive xenon high-intensity-discharge headlights ringed by LED lighting and new LED taillights. Exterior features include:

  • 16-inch wheels, Available 17-inch wheels
  • Run-flat tires are mounted on all models
  • Optional Active Steering with speed-sensitive assis, automatic high-beam headlights


Interior
Sedans and wagons can hold five occupants, while coupes and convertibles seat four. The iDrive system, available only with an optional navigation system, is BMW's latest version, revamped with better graphics, more shortcut keys and improved menu functionality. Interior features include:
  • Push-button start, Standard automatic climate control, Standard HD radio
  • Optional navigation system with iDrive
  • Optional adaptive cruise control can gently apply the brakes to maintain a preset speed

Under the Hood
The 328’s engine is a naturally aspirated 3.0-liter inline-six-cylinder. Mechanical features include:

  • 230 horsepower, 200 pounds-feet of torque
  • Variable valve timing
  • Standard six-speed manual gearbox
  • No-cost optional six-speed automatic transmission with Normal, Sport and Manual modes
  • Standard rear-wheel drive; optional all-wheel drive

Safety
Convertibles aren't available with side curtain airbags like the coupe, sedan and wagon trims are. However, convertibles do have a side airbag head extension. Standard safety features include:

  • Antilock brakes, Electronic stability system
  • Side curtain airbags (not available on convertible), Side-impact airbags for the front seats
  • Active front head restraints
*Overview courtesy of Cars.com

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

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