The Secrets to Your Lowest Possible Price on a New Car

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Did You Know Every New Cadillac SRX Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Over the past month we helped 97,584 new car buyers find their perfect car!

2014 Cadillac SRX
2014 Cadillac SRX

Price Range: $37,605 to $51,155

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2014 Cadillac SRX Overview

Price Range: $37,605 to $51,155

Your Price: Ask Us

Vehicle Overview
The Cadillac SRX luxury crossover SUV last year gained exterior tweaks, interior upgrades and the Cadillac User Experience multifunction control center. The five-seater competes with the Audi Q5, Lexus RX 350, Lincoln MKX and Mercedes-Benz GLK-Class. Front- or all-wheel drive is available.

New for 2014
Intellibeam headlights that automatically turn the high beams on and off as needed are a new feature of the Driver Awareness Package. Later in the model year, 18-inch chrome wheels will be available for the Luxury Collection trim level. A tan interior with black accents is newly available.

The SRX comes standard with 18-inch aluminum wheels; 20-inch wheels available, Halogen headlights; available high-intensity-discharge adaptive headlights, and last but not least, heated side mirrors. Available features include power liftgate and rain-sensing windshield wipers.

For 2014, it is fitted with simulated leather or leather upholstery, CUE multifunction control center with 8-inch touch-screen, dual-zone automatic climate control, and choice of two Bose stereos. Additional options include heated and ventilated front seats, heated steering wheel, navigation system, dual-screen rear entertainment system with DVD, Blu-Ray playback capability, and power-adjustable pedals.

Under the Hood
The SRX is powered by a 308-horsepower, 3.6-liter V-6 engine in a six-speed automatic transmission. The engine runs on regular gas and comes in either front- or all-wheel drive.

Safety Features

The Cadillac is equipped with a series of standard and additional options. Side-impact airbags for the front seats, side curtain airbags, all-disc antilock brakes, and electronic stability system all come standard. With automatic braking in forward or reverse to prevent low-speed collisions, front collision warning, lane departure warning, blind spot warning system, rear cross-traffic alert, backup camera, front and rear parking sensors, and Safety Alert Seat with vibration warning feature integrated into the driver's seat all as additional options.

*Overview Courtesy of

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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