Did You Know Every New BMW 128 Has a Secret Price?
...It's the low price you'll never see published in the paper...
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2010 BMW 128 Overview

Price Range: $29,150 to $34,200

Your Price: Ask Us

After making its U.S. debut in 2008 as a compact luxury coupe and soft-top convertible, the 2010 BMW 1 Series delivers knockout power and performance and is packed with standard and available interior gadgetry.

The 2010 BMW 1 Series consists of the base 128i (RWD) and turbocharged 135i. The 128 is equipped with a 230-horsepower, 3.0-liter inline-six engine mated to a six-speed automatic with auto-manual shift or a six-speed manual transmission, and EPA estimated fuel economy ratings are 18 mpg in the city and 27-28 mpg on the highway. The fast and nimble 128 can race from 0-60 in an estimated 5.9 seconds, while the 135 tops that at 5.1 seconds.

The BMW 128 competes against the likes of Mazda RX-8 and Nissan 370Z. For 2010, it gains HD radio and optional automatic high beams, but loses its standard sunroof. The 128 rests on 17-inch alloy wheels and features standard heated side-view mirrors and windshield washer jets, rain-sensing wipers and a power soft top that can open or close in 22 seconds (on convertible models). Also available are adaptive headlights that follow the direction in which you are steering. The 135 sits on 18-inch wheels and is equipped with a more powerful engine and sport-tuned suspension.

Inside, leather seating surfaces for up to four occupants is optional, and a 60/40-split folding rear seat provides more trunk volume (up to 13 cubic feet). Convertible leather seats feature BMW’s sun reflective technology, which lowers the temperature of seating surfaces exposed to the sunlight. Additional standard offerings include a leather-wrapped steering wheel, cruise control, 10-speaker stereo with a CD player and MP3 capability. An optional Sport Package replaces the front bucket seats with more aggressive-bolstering sport seats. Further options include a navigation system which utilizes BMW’s iDrive control system, heated front seats and keyless igntion.

The 2010 BMW 128 is protected by a host of standard safety technologies, including side-impact airbags for the front seats, side curtain airbags for front and rear occupants (except for the convertible, which gets pop-up roll bars), an electronic stability system and antilock brakes.

As either a compact luxury coupe or soft-top convertible, the 2010 BMW 128 is geared toward those who are performance minded.
2010 BMW 128

2010 BMW 128
Car Price Secrets Testimonial

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 
Rebates & Incentives

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

 

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

 

 

Secret 2
Finance & Insurance

 

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

 

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

 

 

Secret 6
Dealer Incentives

 

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

 

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

 

 

Secret 4
Trade-in Value

 

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

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