Did You Know Every New BMW 128 Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

2012 BMW 128 Overview

Price Range: $31,200 to $36,900

Your Price: Ask Us

Vehicle Overview

The rear-wheel-drive BMW 1 Series enters its fifth year on the market with a few visual changes, as well as a new higher-performance version from BMW's M division, dubbed the 1 Series M. At the other end of the lineup is the 128i, which is the least-expensive entry point to BMW's entire lineup. Available as a coupe or convertible, the compact 1 Series occupies a space with few competitors. The Nissan 370Z, Infiniti G37 coupe and top-end versions of Detroit's muscle cars come closest to filling out the competitive slate.

Exterior

Visual updates for 2012 affect the 128i more than the 135i. The 128i carries revised circular fog lamps, replacing last year's horizontal lamps. Outboard of the fog lights, vertical slats improve air flow around the fenders, enhancing the car's aerodynamics. The headlights have new whitecaps up top, mirroring the headlight treatment across most other BMWs. These lights include a string of LEDs embedded in the caps; it's a visual cue used in the automaker's redesigned 6 Series.

On the 128i, an optional M Sport Package adds dark window frames and a more aggressive front bumper with three large air inlets. Rather than the 3 Series convertible's folding metal hardtop, the 128i convertible has a fabric soft-top that can open or close in 22 seconds, BMW says. It operates at speeds up to 25 mph.

The 1 Series remains a small car overall, about 2 inches shorter and narrower than a Scion tC. The BMW 3 Series coupe is about 10 inches longer.

Interior

The 128i's interior design is fairly traditional, with more upright shapes than sweeping contours. Dual-zone climate controls sit below the center air vents and optional navigation system, with BMW's latest-generation iDrive knob controller ahead of the center console. The system can read text messages aloud or stream songs off a paired Blackberry smartphone.

BMW says the cabin controls boast "a more refined look and feel" for 2012, though the layout is hard to distinguish from 2011's. In contrast to the seat belts that motor forward for easier reach in the 3 Series coupe, the 1 Series' belts are fixed onto the B-pillars.

On 128i coupes, the two-position backseat folds in a standard 60/40 split. The convertible offers only a center pass-through. Vinyl seats are standard, with leather optional. The M Sport Package adds unique headliner materials, an M-branded steering wheel and shifter, and sport seats with more aggressive side bolstering.

Under the Hood

BMW's inline-six-cylinder engine makes 230 horsepower and 200 pounds-feet of torque in the 128i. It works through a six-speed manual or a six-speed automatic. The automaker says a stick-shift 128i coupe can hit 60 mph in 6.1 seconds, with the automatic making the sprint in 6.7 seconds. The M Sport Package adds a sport-tuned suspension.

If that isn't enough, consider stepping up to the 300-hp, turbocharged 135i, which is covered separately in the Cars.com Research section. It trims the zero-to-60 mph sprint down to about 5 seconds, BMW says.

Safety

Active head restraints, two-row side curtain airbags, front airbags and side-impact airbags for the front seats are all standard. So is an electronic stability system, antilock brakes and traction control. Like most convertibles, the 128i convertible does not have the curtain airbags; it does have pop-up roll bars behind the rear seats that deploy in the event of a rollover.

1 Series M

Rather than the single-turbo setup from the 135i, the 1 Series M gets a twin-turbo six-cylinder that's good for 335 hp and 332 pounds-feet of torque. In extreme situations, the 1 Series M can enter an overboost mode to crank out 369 pounds-feet of torque (horsepower remains the same). A standard limited-slip differential can go all the way to lock, rendering maximum straight-line acceleration and better traction on slippery surfaces.

The 1 Series M comes only as a coupe, and only with a six-speed manual transmission. Citing a lower center of gravity and overall weight savings of 35 pounds, BMW will not offer the 1 Series' optional moonroof on the M car. That helps it tip the scales at just under 3,300 pounds, more than 400 pounds less than the 414-hp M3 coupe — the next rung up on BMW's M ladder. Indeed, the 1 Series M's zero-to-60 time — just 4.7 seconds, BMW says — ties a stick-shift M3's.

Visual changes include unique side mirrors that look similar to those on the M3, as well as a more aggressive front bumper and quad tailpipes. The 1 Series M's extended fenders house a track that's 2.8 inches wider up front and 1.8 inches wider in back versus the 135i. The suspension, which shares its aluminum components with the M3, supports lightweight 19-inch wheels. The car also gets cross-drilled 14.2-inch front and 13.8-inch rear brake discs.

Inside, the 1 Series M gets standard sport seats, plus gray gauges and leather-wrapped portions of the dashboard.
2012 BMW 128

2012 BMW 128

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA

 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

Close Window