Did You Know Every New BMW Has a Secret Price?

...It's the low price you'll never see published in the paper...

Discover the dealer's secret price:

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New BMW Vehicles Overview

After BMW brought its 7 Series flagship sedan to America in 2009, the German luxury brand keeps it simple by incorporating many styling and performance tweaks to most models for 2010. 

The 7-Series receives all-wheel-drive on 750i, 750Li xDrive and 760Li models.  The 760Li boasts an insanely powerful new 544-horsepower, 6.0-liter V-12 engine. 

The 3 Series is the company's "bread-and-butter" model receives only minor changes in 2010. The twin-turbo 335 comes in a sedan, coupe or retractable-hardtop convertible body style. Meanwhile, the 328 is available in a wagon as well. The all-wheel drive versions are called 328i xDrive instead of 328xi. The 335d features a 265-horsepower, 3.0-liter inline-six sequential turbo-diesel engine. The luxury two-door 6 Series has a Sport Package, which features a revised exhaust system with chrome tailpipes on the 650.

BMW’s ground-breaking X6 sports activity coupe (SAC) is as visually striking as it is functional.  The X6 blends coupe-like styling with SUV space and power and offers only minor tweaks for 2010. The X Series sport utility vehicles — the X3 and X5 — are great for both families and sports types. All X Series models receive an updated iDrive controller, HD radio and a power liftgate as standard features in 2010. 

The Z Series coupe and roadsters — the Z4 and Z4 M — feature a power-folding hardtop, improved iDrive technology and two powerful, sporty engines.

With the exception of the 550i Gran Turismo, which is a sedan, coupe and SUV all rolled into one, the 5 Series midsize sedan remains relatively unchanged in 2010. The 550i, 528i and 535i, receive only minor tweaks for 2010..

The M Series midsize sedan line showcases the high-performance M3 sports sedan with a 414-horsepower V-8 engine, aggressive styling and M Series appearance. The M5 features rear-wheel drive and a seven-speed sequential manual transmission for excellent acceleration.

The 1 Series compact performance coupe—a throwback to the spirit of the iconic BMW 2002 will be offered as the potent 128i and the twin-turbo 135i with 300 horsepower and impressive acceleration. Convertibles for both models are also available.

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

1. Cash Rebates
2. Low Interest Financing
3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

 

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

 

 

Secret 2
Finance & Insurance

 

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

 

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

 

 

Secret 6
Dealer Incentives

 

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

 

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

 

 

Secret 4
Trade-in Value

 

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.