Did You Know Every New Audi A4 Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

2012 Audi A4 Overview

Price Range: $32,500 to $36,400

Your Price: Ask Us

German luxury meets affordability in the 2012 Audi A4, which is available as a five-seat sedan or Avant wagon.

The 2012 A4 is the toned-down version of the powerful Audi S4 and is smaller than the A6. The A4 comes with a few new bells and whistles across all three trims: Premium, Premium Plus and Prestige. The Premium model now has 10-spoke 17-inch wheels, rain-sensing wipers, and automatic headlights, while the Premium Plus receives 10-spoke 18-inch wheels, memory driver’s seat, more aggressive exterior styling, and a power liftgate for the wagon. The Prestige adds safety technology such as Audi Side Assist, which is essentially a blind spot warning system, and adaptive headlights.

In terms of competition, the Audi A4 goes toe-to-toe with the Cadillac CTS, Infiniti G37, Mercedes-Benz C-Class, and the BMW 3 Series.  All three trims boast a 211-horsepower, 2.0-liter turbocharged four-cylinder engine that generates 258 pounds-feet of torque. The Premium sedan is sends power through the front wheels and is mated to Audi’s multitronic continuously variable automatic transmission. Avant wagon versions of the A4 all come with Quattro all-wheel drive and the automatic transmission. The Premium Plus and Prestige sedans have all-wheel drive and either a six-speed manual or eight-speed automatic transmission. Fuel estimates are 21-22 mpg in the city and 29-31 mpg on the highway.

On the outside, the 2012 Audi A4 holds true to its sleek reputation with dual exhaust pipes, LED turn signals in the mirrors, and a glass sunroof. Luxury features abound inside the A4 starting with Audi’s premium sound system with ten speakers, SiriusXM Satellite Radio, Audi’s music interface with iPod/iPhone integration, and Bluetooth® connectivity. Take it to the max with a Bang & Olufsen sound system, hard-drive navigation system and HD Radio. Leather upholstery and automatic air conditioning are standard, while keyless entry and push-button start are optional.

Keeping you and your loved ones safe is a priority for the 2012 Audi A4. Front-seat side-impact airbags, head curtain airbags for both rows, four-wheel-disc antilock brakes with brake assist, and an electronic stability system with traction control are all standard features. For added safety, the A4 can be equipped with rear-passenger thorax side airbags, rear acoustic parking sensors, a backup camera, and the aforementioned Audi Side Assist feature.

The 2012 Audi A4 is proof that luxury, style, and affordability can coexist in a safe and fun package. 
2012 Audi A4

2012 Audi A4

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

Close Window