The Secrets to Your Lowest Possible Price on a New Car

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2014 Honda CR-V Overview

Price Range: $23,120 to $29,120

Your Price: Ask Us


The 2014 Honda CR-V continues to offer the same formidable combination of utility, comfort, and affordability that has made it a contender in the compact SUV segment for over a decade alongside vehicles like the Toyota RAV4 and Ford Escape.

This segment of vehicles is one of the ones that we get asked about the most frequently due to its combination of SUV utility with generally good fuel economy and low starting prices. And invariably, the CR-V is one of the first to come up thanks to its great value, reliability, and ease of operation.

Honda gave the CR-V a complete redesign in 2012 and its styling is still fresh. Its most prominent styling feature is a rear window that angles up when it reaches the back of the car, which helps to hide its rear girth. Up front, the large three-bar grille blends nicely into wraparound headlights. This latest CR-V is more evolution than revolution, remaining recognizable in profile but with enough changes that you won’t mistake it for older models. Folding power side mirrors come standard, while a power moonroof and roof rails are optional.

Under the hood, the 2014 CR-V has one engine/transmission combination: a 185-horsepower, 2.4-liter four-cylinder, mated to a five-speed automatic transmission. Front-wheel drive is standard with an all-wheel drive system optional for those who live in areas with harsher weather. Fuel economy checks in at 23/31 mpg city/highway with FWD, and 22/30 mpg city/highway with AWD. These numbers place the CR-V near the top of its class, slightly behind the Mazda CX-5 and Ford Escape.

Inside, the CR-V’s interior ranks high on the comfort and usability scale. The folding second-row is especially easy to use, folding all the way forward with a simple tug of a pull lever next to the seats, or via convenient handles located in the rear cargo space so you don’t have to move around the CR-V to put the seats down. There is a spacious 37.2 cubic feet of cargo space behind the second-row which expands to 70.9 cubic feet with the second-row folded down. The 2014 CR-V also ups the ante when it comes to standard features. All models offer air conditioning, Bluetooth connectivity, USB/iPod port, cruise control, and a tilt/telescoping steering wheel. There is also an extensive list of options that includes a power driver’s seat, leather upholstery, heated front seats, navigation system, dual-zone automatic climate control, and a backseat entertainment system.

The 2014 CR-V also performed very well on crash tests, getting both a full five-star overall rating from the NHTSA and a Top Safety Pick award from the IIHS. Standard safety features include side curtain airbags with rollover sensor, four-wheel disc antilock brakes, electronic stability system, and a rearview camera for safe reversing.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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