Car Price Secrets

The Secrets to Your Lowest Possible Price on a New Car

Car Price Secrets
Get Your Secret Price
Please enter a valid U.S. ZIP code
◀ See other Subaru models

Did You Know Every New Subaru Outback Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

Available in suv and wagon

2017 Subaru Outback See 2016

Price Range: $25,645 to $38,195 Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!

Gina L.
Los Angeles, CA

Over the past month, we helped 97,584 new car buyers find their perfect car!

2017 Subaru Outback Overview

The Subaru Outback straddles the divide between traditional wagons and crossover SUVs, and comes standard with all-wheel drive. It seats five, and can be powered by either a four- or six-cylinder engine.

Six trims are available: the 2.5i, 2.5i Premium, 2.5i Limited, 2.5i Touring, 3.6R Limited, amd 3.6R Touring.

New for 2017
For 2017, Subaru has added a new top trim level, the Touring trim. It comes with unique dark gray styling cues on the grille and wheels, as well as a silver finish on the lower-profile roof rails. Touring models are available with the 2.5-liter four-cylinder or 3.6-liter six-cylinder engine.

Additionally, Outback models are now available with reverse automatic braking that senses a collision and stops the car. A new high beam assist feature is added to the camera-based EyeSight system, and it automatically switches the headlights from the high to low beams as oncoming traffic is detected.

Significant Standard Features
Active grille shutters for better gas mileage
8.7 inches of ground clearance
6.2-inch touch-screen CD stereo with Pandora integration, iPod connectivity, an MP3 jack and Bluetooth streaming audio
CVT includes steering-wheel shift paddles to simulate gear changes
Release levers in the cargo area for the 60/40-split folding backseat
Backup camera
Required in every new car: front airbags, antilock brakes and an electronic stability system
Significant Available Features
High-intensity-discharge low-beam headlights
Power liftgate
Upgraded stereo features a 7-inch touch-screen, satellite radio, text messaging capability, iTunes tagging and two USB ports
Harman Kardon premium stereo
Navigation system
Dual-zone automatic air conditioning
Heated front and rear seats
Keyless access with push-button start
Blind spot warning system with rear cross-traffic alert
EyeSight system uses cameras to provide adaptive cruise control, precollision braking, lane departure warning and prevention, and automatic high-beam control

Overview courtesy of

Car Buying Secrets

Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.

Back to Top