The Secrets to Your Lowest Possible Price on a New Car

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Did You Know Every New Car Has a Secret Price?

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

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Los Angeles, CA

2014 Kia Soul Overview

Price Range: $14,900 to $20,500

Your Price: Ask Us


Kia has given the funky Soul its first redesign for 2014, improving what was already a pretty car by adding technology, an updated suspension, and extra interior/cargo room.

The Soul competes with other hard to classify cars like the Nissan Cube and Scion xB. Not really a crossover, but not a car either. If we had to choose, we’d call it a taller version of a wagon. For 2014, the Soul keeps its unique shape and profile, but smooths out some of the rougher edges of its design. A thin grille sits atop a large, trapezoidal air intake up front, flanked by new, optional LED daytime running lights.

Under the hood, the 2014 Soul keeps the same two engine options. The base model features a 138-hp, 1.6-liter four-cylinder that is mated to a six-speed manual or six-speed automatic transmission. Both the Plus and Exclaim trims get the larger 164-hp, 2.0-liter four-cylinder with the same transmission options (Exclaim models are automatic only). An Eco package, which adds a stop/start system and low rolling resistance tires, is available. Base models return 25/30 mpg city/highway, while the Plus and Exclaim get 23/28 mpg city/highway with the automatic transmission equipped.

Inside, the Soul’s slightly stretched dimensions result in space gains for both front and rear passengers and a slight increase in cargo room to 24.2 cubic feet. The Soul’s cargo opening has also been widened for easier loading. For a car in its price range, the Soul has always been packed to the gills with standard features, especially compared to the competition. Bluetooth with audio streaming, power windows, USB port, 60/40-split folding rear seat, and remote keyless entry all come standard. Also new for 2014 is an 8-inch touchscreen which houses the optional UVO multimedia system, which connects to smartphones and allows the use of various apps.

Standard safety features include six airbags, antilock brakes, and an electronic stability system.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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