The Secrets to Your Lowest Possible Price on a New Car

Don't pay MSRP! Find Your Lowest Price on a New Kia Forte!

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

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2014 Kia Forte
2014 Kia Forte

Price Range: $15,900 to $20,900

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2014 Kia Forte Overview

Price Range: $15,900 to $20,900

Your Price: Ask Us


Back for 2014 with a new engine and bold styling inside and out, the Kia Forte offers great looks and value in a crowded compact segment.

The Forte competes with some of the best selling cars on the road, including the Honda Civic and its cousin, the Hyundai Elantra. Up against such stiff competition, Kia went big on the Forte’s redesign giving it an updated look that makes the sedan more modern and aggressive than its predecessor. The front of the new Forte is highlighted by the signature pinched Kia grille, which is flanked by two large headlight clusters. The upscale EX trim adds attractive LED daytime running lights that line the top of the headlights. Puddle lamps under the side mirrors and a power sunroof are optional.

The Forte’s engine options are separated by trim level. The base LX trim gets the new 148-horsepower, 1.8-liter four-cylinder that is mated to a six-speed manual or automatic transmission. Step up to the EX and the Forte carries a 173-horsepower, direct-injected 2.0-liter four-cylinder that is mated to a six-speed automatic. An available Eco Package adds stop-start capability to slightly improve fuel economy. The LX should return 25/36-37 mpg city/highway, while the EX with its larger engine falls slightly behind at 24/36 mpg city/highway. Forte5 hatchback models are also offered in an SX trim, that gets a 201-hp, turbocharged 1.6-liter four-cylinder that makes it the sportiest offering of the bunch.

Inside, the Forte’s interior gets a makeover as well with driver-centric design that slightly cants the center console toward the driver. Ripple in the dash appear as it moves toward the passenger side, offering a visual break which makes the material seem less uniform; it’s a small change that makes a large visual difference. Standard interior features include Bluetooth connectivity, USB port, air conditioning, steering wheel audio controls, and power windows and locks are standard, a fairly large amount of kit for a car that starts at under $16,000. The EX trim adds Kia’s UVO infotainment system with an LCD display for the audio system, upgraded seat cloth, a leather wrapped steering wheel, cooled glove box, and remote keyless entry. Optional are a voice-command navigation system which also adds HD radio, dual-zone automatic climate control with rear vents, and a few luxury features not normally found in this segment like a powered driver’s seat with seat memory and heated rear seats.

The 2014 Forte also offers six airbags, all-disc antilock brakes, and an electronic stability system standard. A backup camera is optional.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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